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Market Research

Most Recent Post | Market Research

Case Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents

By Alter Agents | Dec 10, 2025
Background Whalar is a global creator and social agency that sits at the center of a fast-expanding creator economy now worth an estimated $250 billion, with forecasts to double by ...
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AR marketing

Feb 20 2025

Press release: Augmented reality is transforming word-of-mouth marketing

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Nov 20 2024

Press release: Spotlight on Older White Americans’ fear and distrust

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Nov 18 2024

We write for Forbes about brand opportunities in a “divided” ecosystem

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Radio World

Nov 1 2024

We write for Radio World about why audio rituals equal brand opportunity

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Sparking joy

Oct 30 2024

Finding the right balance: values, value, and joy in consumer connections

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Alter Agents Aug 2024 Study

Sep 18 2024

From pessimism to purpose: Strategic consumer insights for the next chapter

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