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What Does A Consultative Agency Bring To Research?

By Eddie Francis | February 19, 2016

There are many reasons to hire a consultative market research agency,…

Market Research Ideas and Analysis

How to Update Your Market Research Approach: 3 Phases

By Rebecca Brooks | February 17, 2016

Is your market research approach evolving with the times? Consider how…

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Keep Ethnicity Relevant in Surveys

By Alter Agents | December 11, 2015

Around 7% of adults already have more than one ethnic background,…

Cosmetics Model

The beauty industry now has its own green ‘seal of approval’

By Rebecca Brooks | December 3, 2015

Environmental Working Group has launched EWG Verified. Rebecca Brooks, a marketing…

Rebecca Brooks Receives Best in Biz Award

Best in Biz Awards, Rebecca Brooks for Executive for the Year

By Rebecca Brooks | December 3, 2015

Bronze award for Executive of the Year, Small-Businesses Now in its…

Pandora Text Overlay on Blue Gradient Background

For Pandora, more ads to irritated users makes for a risky strategy

By Rebecca Brooks | November 23, 2015

Pandora is taking a short-term gain at the risk of creating…

Content Marketing Graphic

22 Tips from Influential Marketers as Content Marketing Evolves

By Rebecca Brooks | November 23, 2015

Never mind the whole concept is so last century, when retail…

Twitter Wednesday

Getting Ready for Twitter Wednesday

By Rebecca Brooks | November 17, 2015

Nothing says “holidays in November” quite like the traffic on Twitter.…

shopping mall

Death Knell For Black Friday?

By Rebecca Brooks | November 4, 2015

It’s hard to believe, but Black Friday in its current gonzo…

Alter Agents at Work

Established Market Research Team Unveils New Brand: Alter Agents

By Rebecca Brooks | October 13, 2015

Focuses on the Promiscuous Shopper Alter Agents introduces new consumer packaged…

Bloomberg Market Minute

Does Sex Sell? It Depends on the Category.

By Rebecca Brooks | October 7, 2015

Bloomberg Radio Piece Aired 8/29/15 Rebecca Brooks gives an interview on…