How Young Adults are Changing Consumption Behavior
In a new article on MediaPost, Rebecca Brooks addresses how some of…
TMRE Wrap Up
The Market Research Event (TMRE) has been a great experience this…
The shift from brand-led to consumer-led: what retailers need to know
A recent letter from Jeff Bezos to Amazon shareholders sparked an…
Stop Catching ZZZs when it comes to marketing to Gen Z crowd
Stop Catching ZZZs when it comes to marketing to the Gen…
How do consumers define adulthood? New research uncovers answers
According to data from a recent study we conducted with BuzzFeed,…
Miriam Bishay Joins Alter Agents as Market Research Director
Market research firm expands team to help further goals of providing…
Giving consumers chances for real-life interactions is the future of brand marketing
We know from our research with many different brands that it…
The Ultimate Agency: How Our Benefits Lead the Industry
Today’s workforce has a different set of needs and circumstances than…
Millennial shopping behaviors uncovered by new research
Recently, we conducted a 15-minute online survey of 1,628 millennials and…
Market Research – Less Like Mario and More Like Minecraft
On April 30, one of Alter Agent’s founders, Rebecca Brooks, will…
Millennial Workforce Empowerment
Take it from a Millennial: this generation of workers isn’t lazy…
Brands Take Note: Boycotts are No Joke
Consumers are voting based on their beliefs through boycotts and social…