Attending next week’s Converge Conference? Hope to see you there!

By Alter Agents | December 3, 2019

Our CEO Rebecca Brooks will be joining the speaker lineup next…

Strategies To Stand Out When Amazon Takes Over Your Brand

By Alter Agents | November 12, 2019

Amazon is ubiquitous in the shopping landscape. As the largest online…

As seen in Forbes: Brand category influence on shopping behavior

By Alter Agents | October 30, 2019

The retail environment is changing just as drastically as it did…

Join us for our WIRe Webinar: New Approaches to Brand Equity Research

By Alter Agents | October 17, 2019

Join us for the first peek into our newest bespoke research…

Devora Rogers Joins Us as Chief Strategy Officer

By Alter Agents | October 15, 2019

We were so pleased to announce this news earlier today! Please…

The Key to Understanding Consumers: Deep-Dive Behavioral Segmentation

By Alter Agents | October 8, 2019

Mike Dickerson writes about the need to use segmentation to analyze…

Digital, convenience, and changing shopper habits in the grocery sector

By Alter Agents | September 20, 2019

Twenty years ago the grocery space – and its consumers –…

New website highlights our client services and values

By Alter Agents | September 17, 2019

What does it mean to be a full-service market research consultancy?…

Visiting partners and clients in Beantown: Our latest trip to Boston

By Alter Agents | July 24, 2019

She met with a couple of market research industry partners while…

How do we activate research in the age of technology?

By Alter Agents | July 19, 2019

As market research consultants, many of us wonder what happens to…

What does a new focus on privacy mean for marketers? We address on MediaPost’s blog.

By Alter Agents | July 9, 2019

Concerns about privacy and security of personal data are on the…

We write for MarTech Advisor about the New Reality for Shoppers

By Alter Agents | June 21, 2019

“Brands are facing increasing tension between tech-driven consumer conveniences and the…