What Brands Need to Know About the New Holiday Paradigm
We just wrapped up our third, and final, wave of research…
Moms More Likely to Shoulder Pandemic’s Burdens
I remember the day in March when we realized my daughter’s…
Best practices for brands with a divided audience
Unfortunately, division has become a prevalent issue in the United States,…
Digital Transformation Requires New Shopper Research Methods
Digital transformation has been part of the shopping landscape for some…
Alter Agents Explores the Evolution of Friendship with Snapchat
It has been a tough year for friendship, and human connection…
Join us in welcoming our new Alter Agents team members
We’re growing! See below for a recent news release about our…
Parenthood is Widening the Ever-expanding Gender Gap
The gender gap is widening again due to brand-new challenges posed…
Shifting Fears Will Impact Your Brand
The drivers of consumer fear have shifted during the first few…
Brands: Stand For Something, But Don’t Focus on the Bottom Line
Consumers are increasingly looking for brands to take a clear stand…
Facing Fear: Consumer Anxiety in 2020 Report Released
Our consumer fear research has taken on new meaning as we…
How Consumer Fear Has Affected “Shoptimism”
For most of us, even the simplest outing requires a completely…
Our Latest Fear Research Presented at IIEX Behavior
Timelier than ever before, the virtual IIEX Behavior conference explores advances…