Alter Agents Launches New Shopper Influence Research Program
Today’s shoppers have limitless options and information at their fingertips, and…
Webinar: Using Agile Neuroscience to Understand Consumer Behavior
What physiological processes in the brain underlie our emotions, actions, and…
Even Impulsive Shoppers Do Their Research
We all know one thing: shopping has been disrupted significantly over…
Announcing Our Pride Commitment
At Alter Agents, we’re heartened to see the progress our society…
Looking beyond “recovery” for future business success
The pandemic has hurt, interrupted, and challenged us in ways we…
New Trends Forecast from Alter Agents: Hyper-disruption
When COVID-19 arrived in 2020 and started turning the world upside…
Alter Agents Expands Research Team: Welcoming Taylor Torres & Lauren Cline!
We’re excited to announce that our team is growing again! Join…
One Year Later: Bridging Social Justice and Market Research
A lot has changed in the year since George Floyd’s murder…
Augmented Reality Influences Purchasing, and Shoppers Think it’s Here to Stay
Did you know that two-thirds of consumers are likely to make…
Agile Neuroscience Uncovers More Holistic Insights
The way we conduct certain types of research has changed significantly…
Single-Track Research Isn’t Enough. Brands Need a Multi-modal Approach.
Over the past two months, we’ve released new study data from…
The Role Consumer Trust Plays in Audio’s Immersive Success
Earlier this year, we wrapped up a study with Audacy (formerly…