Talking Brand Category at the Insights Association NEXT Conference in Chicago
Our CEO Rebecca Brooks is heading to Chicago this week to…
We talk WIRe, our business model and brand research futures on the HappyMR podcast
We sat down with Jamin Brazil of HappyMR at last month’s…
On the AMA blog: Busy Lives Affect How We Shop
There’s no doubt we’re all busier than ever before. How is…
Blockbuster, Kombucha and some clean mountain air: connecting with colleagues and clients in Oregon
Like me, I’m sure there are people you’ve worked with for…
How does behavior change based on brand category? We share more on MediaPost
In her latest article for MediaPost, which provides resources for marketing…
How can brands support important causes and remain authentic?
It’s a fine line that Rebecca Brooks explores in her first…
How much of a risk was Gillette’s new ad campaign?
Two of Alter Agents team members, Rebecca Brooks and Mike Dickerson,…
How much do brands need to consider political polarization?
Does left or right matter when it comes to purchase decisions?…
What’s going on with shoppers this holiday season? We weigh in on Forbes
Although the craze of Black Friday and Cyber Monday are past,…
Marketers would do well to remember Gen X
The forgotten generation is the subject of Angela Woo’s latest piece…
Solopreneurship, Shopping and Self-Expression: How these generation-specific characteristics are shaping our marketplace
From Shark Tank to the sharing economy, solopreneurship has become a…
Market research must start putting consumer needs in perspective
There are many unpredictable factors at play when consumers make purchase…