Lottery & Gaming Research Redefined: How to Meet New Consumers on Their Own Turf
“The following article was first published in the January/February 2018 issue…
Plan Ahead for Experiential Marketing Programs: American Marketing Association
Many brands are exploring experiential marketing in order to make those…
Worried About Your Millennial Strategy? Calm Down
Millennials may not be as mysterious as you think…at least that’s…
Consumer Power: Proprietary Shopper Promiscuity Scoring System for Market Research
In our most recent eBook, we cover new metrics that researchers…
What Consumer Purchase Behavior Says About the Latest Retail War
Phil Dance recently wrote for leading retail publication, Progressive Grocer, weighing in…
Gender Parity Study by Women in Research: What Do Moms Need to Know
Industry group Women in Research (WIRe) recently released the findings of…
Brands Need to Start Asking: Who Am I?
Alter Agents Mike Dickerson recently contributed an article for the Business2Community…
C-stores Could Be Doing So Much More Around Shopper Marketing
Convenience is one of the best retail environments for influencing consumers…
The Demise of America’s Malls
From Hanging Out to Hung Out to Dry. Malls are struggling…
Amazon-Whole Foods Deal is Closing Monday: How Will This Affect the Shopper Experience?
The massive Amazon-Whole Foods deal is closing this Monday and there…
No More Wobbly Wheels
As tech embraces the food industry and the food industry embraces…
Does Brand matter in the age of Shopper Promiscuity?
Our once tried-and-true consumer “path to purchase” has died. In its…