Welcoming two new members to our team
Alter Agents expands leadership and research team to support continued growth…
The future of work: Why return-to-office mandates miss the mark
As companies continue pushing return-to-office (RTO) mandates, the conversation around workplace…
Press release: Augmented reality is transforming word-of-mouth marketing
Snap, Tinuiti, and Alter Agents find that augmented reality is transforming…
Press release: New study with Upworthy shows the power of positivity
Consumers seek uplifting content amid growing digital negativity, according to Upworthy…
Press release: Spotlight on Older White Americans’ fear and distrust
Older White Americans are struggling with fear and distrust, Alter Agents…
We write for Forbes about brand opportunities in a “divided” ecosystem
Even in an environment that seems irrevocably divided, our latest research…
We write for Radio World about why audio rituals equal brand opportunity
Capturing audience attention can be difficult, but our research with Audacy…
Finding the right balance: values, value, and joy in consumer connections
Brands may be struggling with how to connect with consumers as…
From pessimism to purpose: Strategic consumer insights for the next chapter
We are thrilled to launch our latest research study! Read the…
We write for Quirk’s about our in-context testing research with TikTok
As brands increasingly look to platforms like TikTok to reach new…
We write for Advertising Week about mid-funnel customer strategies
Many advertisers and media planners tend to focus on the top…
Announcing our newest team members (and promotions!)
Alter Agents hires new staff and promotes current employees Award-winning market…