Press release: Spotlight on Older White Americans’ fear and distrust
Older White Americans are struggling with fear and distrust, Alter Agents…
We write for Forbes about brand opportunities in a “divided” ecosystem
Even in an environment that seems irrevocably divided, our latest research…
We write for Radio World about why audio rituals equal brand opportunity
Capturing audience attention can be difficult, but our research with Audacy…
Finding the right balance: values, value, and joy in consumer connections
Brands may be struggling with how to connect with consumers as…
From pessimism to purpose: Strategic consumer insights for the next chapter
We are thrilled to launch our latest research study! Read the…
We write for Quirk’s about our in-context testing research with TikTok
As brands increasingly look to platforms like TikTok to reach new…
We write for Advertising Week about mid-funnel customer strategies
Many advertisers and media planners tend to focus on the top…
Announcing our newest team members (and promotions!)
Alter Agents hires new staff and promotes current employees Award-winning market…
We write for Forbes about using AI in a human-centered industry, market research
In her latest article for Forbes, our CEO Rebecca Brooks writes…
Is American sentiment shifting again?
Our CSO Devora Rogers recently shared this article on LinkedIn and…
Our research with Snapchat illustrates the powerful impact of AR on sustainability
We were thrilled to unveil this study with Snap. Read on…
Variety is the “spice of content” according to our latest study with TikTok
Did you know that 64 percent of TikTok users express a…