We write for Advertising Week about mid-funnel customer strategies
Many advertisers and media planners tend to focus on the top…
Announcing our newest team members (and promotions!)
Alter Agents hires new staff and promotes current employees Award-winning market…
We write for Forbes about using AI in a human-centered industry, market research
In her latest article for Forbes, our CEO Rebecca Brooks writes…
Is American sentiment shifting again?
Our CSO Devora Rogers recently shared this article on LinkedIn and…
Our research with Snapchat illustrates the powerful impact of AR on sustainability
We were thrilled to unveil this study with Snap. Read on…
Variety is the “spice of content” according to our latest study with TikTok
Did you know that 64 percent of TikTok users express a…
We write for HR Executive about creating a collaborative culture
Our Chief Research Officer, Heather O’Shea, recently wrote for HR Executive…
We write for Forbes about updating market research methodologies
In her latest article for Forbes, our CEO Rebecca Brooks writes…
Connection and shared experiences are having a moment: What do brands need to know?
By Devora Rogers, Chief Strategy Officer, Alter Agents This month I…
We write for Forbes about having confidence in your data
In her recent Forbes article, our CEO Rebecca Brooks urges companies…
AdvertisingWeek: How to effectively plan for streaming advertising
Alter Agents’ Chief Research Officer Heather O’Shea recently wrote for Advertising…
Case Study: Uncovering the power of augmented reality with Snapchat
Multiple, multimodal studies uncover deep insights into AR’s impact on consumer…