Posts by Alter Agents
Are Specialty CPGs Becoming the Norm?
How digital natives are driving these purchases While most brands and retailers recognize the power and influence of the Millennial generation, it’s worth taking a closer look at their purchase drivers and processes. From doing their research – on every front – to buying based on social factors, this generation is changing the way consumerism…
Read MoreShorter Lists in Surveys Give Companies Better Data
More attributes lead to more noise in the data. Perhaps no buzzword is bigger in research right now than “big data,” that magical mountain of insights just waiting to be mined. News stories and press releases come out almost daily extolling the virtues of big data for analyzing everything about customers and competitors. Seemingly counter-intuitive…
Read MoreKeep Ethnicity Relevant in Surveys
Around 7% of adults already have more than one ethnic background, and 10% of babies born in 2013 had parents with different racial self-identifications. As researchers and marketers, we’re constantly hearing that the demographics of the United States are changing rapidly, and that we need to evolve or fall behind. This can be a daunting…
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