Posts by Alter Agents
Beyond the clichés: what Gen Z really wants from brands
In her latest article for Advertising Week entitled Beyond the clichés: What Gen Z really wants from brands, our Chief Research Officer Heather O’Shea explores what today’s most talked-about generation truly values and how brands can build real connection with them. Heather wrote the piece following her session at Advertising Week New York, where she…
Read MoreOn the road again: Where we’ve been sharing insights this fall
This season has been a busy one for our team, with Alter Agents presenting on stages across the globe (from London to Prague to New York) sharing new thinking on behavioral science, creativity, and the values shaping the next generation of consumers. Exploring behavioral science at MRS London At the Market Research Society’s Behavioural Science…
Read MoreInside the research that moves marketing forward
Our Chief Research Officer, Heather O’Shea, recently joined the Digital Marketing Institute’s Ahead of the Game podcast for a practical discussion about how modern insights teams partner with brands to solve real business problems. Heather kicks off the discussion with a look at the work behind the work as a CRO, including guiding our team…
Read MoreFinding balance in uncertain times
In her latest article for Forbes, How Small Businesses Can Weather Economic Highs And Lows, our CEO Rebecca Brooks reflects on the lessons she’s learned over 15 years of leading Alter Agents through both growth and uncertainty. She shares practical advice on how small businesses can stay resilient by balancing caution with courage: staying lean,…
Read MorePress release: Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children
Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children Global survey shows that becoming a parent increases social media use, turning platforms into vital resources for connection, community, and purchase decisions Los Angeles, CA – September 16, 2025 – Parents now make up 41% of the global…
Read MoreAsking better questions: Devora Rogers on decoding the real reasons people buy
On a recent episode of The Brainy Business podcast, our Chief Strategy Officer Devora Rogers joined host Melina Palmer to talk about one of her favorite topics: the power of asking the right questions. For Devora, research isn’t just about numbers. It’s about curiosity, empathy, and storytelling. She shared how her unexpected career shift from…
Read MoreWhat brands need to know about consumer behavior during economic uncertainty, according to our Forbes article
Anxiety is on the rise as blow after blow hits our economy and shakes our sense of stability. Our CEO, Rebecca Brooks, explores what this means for marketers and brand leaders in her new article for Forbes, “Consumers Are Bracing For An Economic Storm. Are Brands Listening?“. Drawing from our May 2025 consumer study, the…
Read MoreHeather O’Shea shares her insights journey on the On Brand podcast
What does it take to make research meaningful in today’s fragmented, fast-moving world? In a recent episode of the On Brand podcast, Alter Agents Chief Research Officer Heather O’Shea joined host Nick Westergaard to explore that very question. Drawing on her experience across agencies, brands, and tech platforms, Heather spoke candidly about the empathy she brings to…
Read MoreNew study with Screenvision: Cinema’s power for deeper consumer connections
New research by Screenvision and Alter Agents proves cinema’s unique ability to capture audiences and drive emotional engagement and attention, elevating brand resonance Innovative neuroscience-driven study shows how theatrical content and the shared cinema experience make theatres a uniquely powerful platform for brands seeking to deeper emotional connections with consumers Los Angeles, CA – 10…
Read MorePress release: Alter Agents study finds consumer sentiment shifting
Alter Agents study finds consumer sentiment shifting: loyalty is in, luxuries are out, and financial caution is growing 2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead Los Angeles, CA – 02 June 2025 – Alter Agents, a full-service strategic market research…
Read MoreFinding clarity in chaos: Rebecca Brooks shares leadership strategies in Forbes
The ups and downs all around us cause unique challenges for business leaders. Our CEO Rebecca Brooks explores how to navigate these turbulent times in her latest Forbes article, “Business Leadership Protocols To Find Clarity In Chaos.” Drawing from both personal experience and practical leadership frameworks, Rebecca outlines how leaders can stay grounded and focused—even…
Read MorePractical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast
Alter Agents’ Chief Strategy Officer Devora Rogers recently joined host Andy Jarvis on The Strategy Sessions, a podcast featuring global marketing leaders and original thinkers. In this episode, Devora shared candid stories from her life and career—and delivered some refreshingly practical advice for marketers and researchers alike. Here are five takeaways from the conversation: People…
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