Posts by Alter Agents
Press release: Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children
Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children Global survey shows that becoming a parent increases social media use, turning platforms into vital resources for connection, community, and purchase decisions Los Angeles, CA – September 16, 2025 – Parents now make up 41% of the global…
Read MoreAsking better questions: Devora Rogers on decoding the real reasons people buy
On a recent episode of The Brainy Business podcast, our Chief Strategy Officer Devora Rogers joined host Melina Palmer to talk about one of her favorite topics: the power of asking the right questions. For Devora, research isn’t just about numbers. It’s about curiosity, empathy, and storytelling. She shared how her unexpected career shift from…
Read MoreWhat brands need to know about consumer behavior during economic uncertainty, according to our Forbes article
Anxiety is on the rise as blow after blow hits our economy and shakes our sense of stability. Our CEO, Rebecca Brooks, explores what this means for marketers and brand leaders in her new article for Forbes, “Consumers Are Bracing For An Economic Storm. Are Brands Listening?“. Drawing from our May 2025 consumer study, the…
Read MoreHeather O’Shea shares her insights journey on the On Brand podcast
What does it take to make research meaningful in today’s fragmented, fast-moving world? In a recent episode of the On Brand podcast, Alter Agents Chief Research Officer Heather O’Shea joined host Nick Westergaard to explore that very question. Drawing on her experience across agencies, brands, and tech platforms, Heather spoke candidly about the empathy she brings to…
Read MoreNew study with Screenvision: Cinema’s power for deeper consumer connections
New research by Screenvision and Alter Agents proves cinema’s unique ability to capture audiences and drive emotional engagement and attention, elevating brand resonance Innovative neuroscience-driven study shows how theatrical content and the shared cinema experience make theatres a uniquely powerful platform for brands seeking to deeper emotional connections with consumers Los Angeles, CA – 10…
Read MorePress release: Alter Agents study finds consumer sentiment shifting
Alter Agents study finds consumer sentiment shifting: loyalty is in, luxuries are out, and financial caution is growing 2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead Los Angeles, CA – 02 June 2025 – Alter Agents, a full-service strategic market research…
Read MoreFinding clarity in chaos: Rebecca Brooks shares leadership strategies in Forbes
The ups and downs all around us cause unique challenges for business leaders. Our CEO Rebecca Brooks explores how to navigate these turbulent times in her latest Forbes article, “Business Leadership Protocols To Find Clarity In Chaos.” Drawing from both personal experience and practical leadership frameworks, Rebecca outlines how leaders can stay grounded and focused—even…
Read MorePractical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast
Alter Agents’ Chief Strategy Officer Devora Rogers recently joined host Andy Jarvis on The Strategy Sessions, a podcast featuring global marketing leaders and original thinkers. In this episode, Devora shared candid stories from her life and career—and delivered some refreshingly practical advice for marketers and researchers alike. Here are five takeaways from the conversation: People…
Read MoreWhy expertise matters in qualitative research for media buying
The media buying and planning landscape is more complex than ever. With digital channels multiplying, ad tech advancing, and agency structures shifting, understanding how media decisions are made is critical for publishers and B2B ad tech companies. But gathering those insights isn’t easy. Traditional market research often falls short when it comes to uncovering the…
Read MoreWe talk brand promiscuity, attribution myths, and modern research on the Right About Now podcast
Devora Rogers, Chief Strategy Officer at Alter Agents, recently sat down with Ryan Alford on the Right About Now podcast, the #1 marketing business show on Apple Podcasts. In this wide-ranging conversation, Devora shared her perspective on some of the most pressing challenges facing today’s marketers and offered sharp, research-backed insights on how to adapt.…
Read MoreWelcoming two new members to our team
Alter Agents expands leadership and research team to support continued growth Company strengthens research capabilities with key new hires and a 30% increase in staff over the past year Los Angeles, CA – March 11, 2025 – Alter Agents, a full-service strategic market research consultancy, is pleased to announce the expansion of its team with…
Read MoreThe future of work: Why return-to-office mandates miss the mark
As companies continue pushing return-to-office (RTO) mandates, the conversation around workplace flexibility has never been more urgent. Alter Agents CEO Rebecca Brooks has been at the forefront of this debate, recently authoring two compelling pieces that challenge the push to revert to outdated work models. In her Forbes article, “The return-to-office push is bad for…
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