Posts by Alter Agents
Case Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents
Background Whalar is a global creator and social agency that sits at the center of a fast-expanding creator economy now worth an estimated $250 billion, with forecasts to double by 2027. In this ecosystem, creators have become trusted guides for consumers who increasingly prefer creator recommendations over traditional celebrity endorsements or brand ads. Yet, while…
Read MoreCase Study: Alter Agents and Screenvision tap into the power of agile neuroscience to measure cinema advertising’s emotional resonance
Background Screenvision Media is one of the nation’s leading cinema, video and media companies, delivering unskippable, high-impact advertising experiences in theaters across the United States. In an era defined by fragmented attention, second-screen behaviors and declining ad recall, Screenvision offers something increasingly rare: a premium, distraction-free environment where audiences are fully present. Movie theaters are…
Read MoreWhen AI starts shopping for us: Rebecca Brooks writes for Forbes
Alter Agents CEO Rebecca Brooks recently published a new Forbes article exploring a fast-emerging idea in retail: “agentic commerce,” where AI agents handle shopping on our behalf for everything from groceries to gifts. It’s a future that promises convenience, but Rebecca argues that it risks overlooking something essential about why people shop in the first…
Read MoreMission Matters podcast: Devora Rogers on turning data into growth
Our Chief Strategy Officer, Devora Rogers, recently joined Adam Torres on the Mission Matters podcast for a candid conversation about how brands can use consumer research to unlock growth and stay connected to their audiences. Devora opens the discussion by sharing the unexpected path that brought her from early work in radio and TV (including…
Read MoreBeyond the clichés: what Gen Z really wants from brands
In her latest article for Advertising Week entitled Beyond the clichés: What Gen Z really wants from brands, our Chief Research Officer Heather O’Shea explores what today’s most talked-about generation truly values and how brands can build real connection with them. Heather wrote the piece following her session at Advertising Week New York, where she…
Read MoreOn the road again: Where we’ve been sharing insights this fall
This season has been a busy one for our team, with Alter Agents presenting on stages across the globe (from London to Prague to New York) sharing new thinking on behavioral science, creativity, and the values shaping the next generation of consumers. Exploring behavioral science at MRS London At the Market Research Society’s Behavioural Science…
Read MoreInside the research that moves marketing forward
Our Chief Research Officer, Heather O’Shea, recently joined the Digital Marketing Institute’s Ahead of the Game podcast for a practical discussion about how modern insights teams partner with brands to solve real business problems. Heather kicks off the discussion with a look at the work behind the work as a CRO, including guiding our team…
Read MoreFinding balance in uncertain times
In her latest article for Forbes, How Small Businesses Can Weather Economic Highs And Lows, our CEO Rebecca Brooks reflects on the lessons she’s learned over 15 years of leading Alter Agents through both growth and uncertainty. She shares practical advice on how small businesses can stay resilient by balancing caution with courage: staying lean,…
Read MorePress release: Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children
Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children Global survey shows that becoming a parent increases social media use, turning platforms into vital resources for connection, community, and purchase decisions Los Angeles, CA – September 16, 2025 – Parents now make up 41% of the global…
Read MoreAsking better questions: Devora Rogers on decoding the real reasons people buy
On a recent episode of The Brainy Business podcast, our Chief Strategy Officer Devora Rogers joined host Melina Palmer to talk about one of her favorite topics: the power of asking the right questions. For Devora, research isn’t just about numbers. It’s about curiosity, empathy, and storytelling. She shared how her unexpected career shift from…
Read MoreWhat brands need to know about consumer behavior during economic uncertainty, according to our Forbes article
Anxiety is on the rise as blow after blow hits our economy and shakes our sense of stability. Our CEO, Rebecca Brooks, explores what this means for marketers and brand leaders in her new article for Forbes, “Consumers Are Bracing For An Economic Storm. Are Brands Listening?“. Drawing from our May 2025 consumer study, the…
Read MoreHeather O’Shea shares her insights journey on the On Brand podcast
What does it take to make research meaningful in today’s fragmented, fast-moving world? In a recent episode of the On Brand podcast, Alter Agents Chief Research Officer Heather O’Shea joined host Nick Westergaard to explore that very question. Drawing on her experience across agencies, brands, and tech platforms, Heather spoke candidly about the empathy she brings to…
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