Consumers Seek Comfort & Certainty in Holiday Spending
We’ve had an incredibly uncertain holiday shopping season. Inflation stubbornly remained…
The Shopper Journey is Transforming, Category by Category
The shopper journey has transformed over the past several years as…
The Top Four Trends For Brands To Watch In 2022
We’re almost to the end of 2021, so it’s time to…
Why You Should Leverage Empathy in Your 2022 Marketing
As we head into 2022 and open a new chapter, it’s…
Augmented Reality is More Immersive Than Traditional Ads
It’s exciting to live in the fast-paced technological revolution we have…
From Our CEO: Alter Agents’ 2021 Year in Review
2021 has been a year of contradictions. On the one hand,…
Check Out Our Top 5 Research Insights From 2021
2021 was a banner year for our research teams. From projects…
Discussing Resilience and 2022 with WIRe Los Angeles
The Los Angeles chapter of Women in Research (WIRe) met Tuesday…
Our Insights at the Retail Innovation Conference 2021
Last week, we joined hundreds of researchers and retail professionals at…
Welcoming Ben White to Our Research Team
We’re excited to announce that our team continues to grow! Join…
Is Your Marketing in the Right Place at the Right Time?
Getting ads in front of your target audience at the right…
How Shoppers Choose Personal Growth Programs
Lifelong learning is a key part of staying ahead of the…