Posts by Alter Agents
Why Adaptability Is Crucial For Meeting Shopper Expectations
Being adaptive is one of our company’s core values. It’s also a vital part of remaining successful and relevant in today’s economy, where shopper expectations creep ever higher and their priorities shift. We learned a lot about what shoppers expect of brands as part of our Shopper Influence Research program. Alter Agents CEO Rebecca Brooks…
Read MoreThe Shopper Journey is Transforming, Category by Category
The shopper journey has transformed over the past several years as category disruptions move through industries and customers change the way they think about their purchases. That’s the premise with which we launched our Shopper Influence program. The study behind it surveyed over 6,000 recent purchasers across six categories, and we found that the shopper…
Read MoreThe Top Four Trends For Brands To Watch In 2022
We’re almost to the end of 2021, so it’s time to start looking ahead to the trends affecting shoppers that brands should keep watching for in the new year. Alter Agents CEO Rebecca Brooks gives us the rundown in her latest column for Forbes, titled “4 Trends For Brands To Watch In 2022.” Skimpflation…
Read MoreAugmented Reality is More Immersive Than Traditional Ads
It’s exciting to live in the fast-paced technological revolution we have today. Consumers are gaining access to more cutting-edge experiences than ever before, and augmented reality (AR) is coming to the forefront for entertainment as well as advertising. Some of the most accessible AR experiences live on Snapchat. So they asked us to conduct a…
Read MoreCheck Out Our Top 5 Research Insights From 2021
2021 was a banner year for our research teams. From projects on augmented reality and the drivers of consumer fear to the nature of sports fandom and value of audio for advertising, our analysts have been busy! Here are the top five insights from their published work in 2021: Shifting consumer priorities affected everything…
Read MoreDiscussing Resilience and 2022 with WIRe Los Angeles
The Los Angeles chapter of Women in Research (WIRe) met Tuesday for its final meeting of 2021 at a virtual event sponsored by Alter Agents and Full Circle Research. Professionals from the consumer insights, entertainment, technology, and food & beverage industries were joined by Snap Inc’s Global Head of Ad Research & Insights Heather O’Shea…
Read MoreOur Insights at the Retail Innovation Conference 2021
Last week, we joined hundreds of researchers and retail professionals at the 2021 Retail Innovation Conference, a two-day virtual event that connects the industry. Alter Agents CSO Devora Rogers moderated a panel discussion with Parachute Home Founder & CEO Ariel Kaye and Bentley’s Pet Stuff/Marcus Lemonis Chief of Staff Giovanni Senafe on the future of…
Read MoreWelcoming Ben White to Our Research Team
We’re excited to announce that our team continues to grow! Join us in welcoming our new Research Analyst: Ben White. In his new role with us, Ben will be part of the research team, helping to design and execute projects for our clients in the travel & leisure, therapeutics, and entertainment industries. We’re already impressed…
Read MoreIs Your Marketing in the Right Place at the Right Time?
Getting ads in front of your target audience at the right time is difficult. Pressing issues like the impending demise of the third-party cookie, tightening privacy regulations, and the growing number of multi-device omnichannel shoppers are forcing marketers to adapt and work smarter. Alter Agents CEO Rebecca Brooks writes for Forbes about how market research…
Read MoreHow Shoppers Choose Personal Growth Programs
Lifelong learning is a key part of staying ahead of the game in the information age. That was true before the COVID-19 pandemic pushed many people to reevaluate their priorities and skill sets. Now, we’re seeing an explosion of new online programs that you can join to further your personal growth, from mindfulness and meditation…
Read MoreCelebrating National Hispanic Heritage Month
It’s National Hispanic Heritage Month here in the United States, and Alter Agents is proud to join in celebrating the contributions our Hispanic, Latino, and Latina colleagues, partners, neighbors, and friends have made to the fabric of our city and country. This company was born in Los Angeles, California and one quarter of our Agents…
Read MoreThe Top Barriers to Purchase Shoppers Face Today
In a market environment of endless choices, even the best of products will find that standing out isn’t always enough. The product’s pull factor is critical, but so is a brand’s ability to anticipate and overcome the roadblocks that shoppers will face in the final stages of a purchase decision. Our CEO Rebecca Brooks writes…
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