Posts by Alter Agents
The Top Barriers to Purchase Shoppers Face Today
In a market environment of endless choices, even the best of products will find that standing out isn’t always enough. The product’s pull factor is critical, but so is a brand’s ability to anticipate and overcome the roadblocks that shoppers will face in the final stages of a purchase decision. Our CEO Rebecca Brooks writes…
Read MoreHow Many Shoppers in Your Category are Up for Grabs?
Brands are competing for shopper attention, but the truth is that only part of the market is actually available to have their decisions changed or influenced by a brand’s marketing efforts. Alter Agents’ Marketing Communications Manager Clayton Southerly writes about some of the findings from our Shopper Influence Research, and how we categorize different shopper…
Read MoreHow Today’s Shoppers Buy Prepackaged Coffee
Coffee makes the world go ‘round – at least it does in our virtual office. In the latest installment in our series on findings from Alter Agents’ Shopper Influence Research, CEO Rebecca Brooks writes in Coffee Talk Magazine about how shoppers go about buying packaged coffee. Here are the key points for brands and retailers…
Read MoreKey Insights from our Research on Audio Engagement
Entertainment mega-player Audacy released its State of Audio report this week, highlighting what’s next in the industry, what advertisers need to know, and a Marketer’s Playbook with tips for better content production that grabs attention over the airwaves. The report leans on the findings from Audio Amplification: Defining Engaged Impressions, a study Alter Agents…
Read MoreFurnishing Home Furniture Shoppers with Information
As brands and retailers constantly strive to keep up with changing shopper behavior, it’s important to consider how specific product categories are affected by economy-wide trends. The home furniture space has experienced a big shift to online shopping over the past decade, and that was before the pandemic had so many consumers redecorating their homes…
Read MoreAlter Agents presents esports research at AUDIENCExSCIENCE 2021
Neuroscience Got to the Heart of Esports Audiences Tuesday, September 21 1:10 PM Eastern/10:10 AM Pacific Register Here You’re invited to join us as we present a session at the Advertising Research Foundation’s AUDIENCExSCIENCE 2021 conference on our game-changing research into the nature of engagement among esports audiences. Alter Agents Chief Strategy Officer…
Read MoreHow Today’s Shoppers Are Using Social Media
As brands scramble to keep up with new shopper behaviors, it’s important to examine where these shoppers are getting information before their final purchase decision. We asked 6,000 shoppers a few questions about how social media figures into their shopping strategy as part of the launch of our new Shopper Influence Research program. Our CEO…
Read MoreTime to Evolve, Market Research – We Write for the AMA
Ever hear of “legacy systems?” It’s something the software industry bemoans, as people find it difficult to pivot to new, better ways of doing things. In many ways, market research is stuck in the same rut, using outdated metrics to explore brand loyalty that no longer exists. Our CEO Rebecca Brooks writes more about this…
Read MoreOur Experiment with a Four-Day Work Week
A few months ago, we tried an experiment: the four-day work week. As companies attempt to navigate work environments that look anything but normal, these kinds of attempts at work-life balance have been taking center stage. For us, the experiment didn’t produce the results that we wanted, so we went another direction. Alter Agents CEO…
Read MoreShopper Promiscuity on the Rise in a COVID-Run World
For years, Alter Agents has been exploring the fall of brand loyalty and the rise of what we call “Shopper Promiscuity.” It’s a driving factor behind our Shopper Influence Research program, and our latest research shows that the trend is continuing and even accelerating during the pandemic. Our CEO Rebecca Brooks writes about these concepts…
Read MoreAlter Agents Explores Sports Fandom with Snapchat
By Roxanne Benoun and Lauren Cline In a new post for their business blog, Snapchat announced that “Sports fandom is back” after the pandemic cancelled games and matches for months and left fans out of stadiums and ballparks. We’re excited to present some of the findings from our study with the platform on the nature…
Read MoreHow We Ensure Your Insights Are Grounded in Good Data
By Ryan Palmer and Taryn Akiyoshi Any market research firm with a quantitative research program will tell you that data quality is paramount – we can’t deliver sound, actionable insights if the data underpinning our analysis is bad. As online respondents have become more savvy to the incentive game, those who are unqualified to take…
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