Posts by Alter Agents
Why Your Brand Needs to Constantly Innovate to Win Customers
Shopper Promiscuity is a defining characteristic of the shopping landscape, and one of the driving factors behind it is that today’s shoppers expect brands to constantly innovate. Your customers are trained to believe that there will always be something new, so they’re naturally always on the hunt for something better than what they bought last…
Read MoreBalancing Personalization & Privacy for Shoppers on Social Media
Social media platforms have taken a prominent place in the information ecosystem, offering users the benefits of personal connection in exchange for behavioral data and attention for advertising. Our research found that most shoppers also use it to gather information about their potential purchases, so the commodification of the space and its content goes both…
Read MoreWho Uses Social Media on Their Path to Purchase?
Social media’s part in the economic system has accelerated over the past decade, and shoppers are driving the shift. The rise of ecommerce coincided with the rise of social networking platforms, and consumer behavior has married the two to the point where social media isn’t just another place to advertise and integrate storefronts: it’s a…
Read MoreHow Shoppers Choose CPG Products
The following article was first published in the January issue of CPG Matters online magazine, and is reprinted here in its entirety. From cosmetics to kleenex and snacks to soda, we already know that the consumer’s purchase journey can vary widely. But just how much? Our research found that the way in which shoppers…
Read MoreHow Dog Owners Buy Treats & Supplements
Shopper behavior has changed immensely over the past decade. The rise of ecommerce and omnichannel sales transformed how shoppers get information about their purchases and how brands advertise and sell to them. Over this time period, the value of the U.S. petcare sector doubled. That was before the pandemic set in and over 13 million…
Read MoreWhy Adaptability Is Crucial For Meeting Shopper Expectations
Being adaptive is one of our company’s core values. It’s also a vital part of remaining successful and relevant in today’s economy, where shopper expectations creep ever higher and their priorities shift. We learned a lot about what shoppers expect of brands as part of our Shopper Influence Research program. Alter Agents CEO Rebecca Brooks…
Read MoreThe Shopper Journey is Transforming, Category by Category
The shopper journey has transformed over the past several years as category disruptions move through industries and customers change the way they think about their purchases. That’s the premise with which we launched our Shopper Influence program. The study behind it surveyed over 6,000 recent purchasers across six categories, and we found that the shopper…
Read MoreThe Top Four Trends For Brands To Watch In 2022
We’re almost to the end of 2021, so it’s time to start looking ahead to the trends affecting shoppers that brands should keep watching for in the new year. Alter Agents CEO Rebecca Brooks gives us the rundown in her latest column for Forbes, titled “4 Trends For Brands To Watch In 2022.” Skimpflation…
Read MoreAugmented Reality is More Immersive Than Traditional Ads
It’s exciting to live in the fast-paced technological revolution we have today. Consumers are gaining access to more cutting-edge experiences than ever before, and augmented reality (AR) is coming to the forefront for entertainment as well as advertising. Some of the most accessible AR experiences live on Snapchat. So they asked us to conduct a…
Read MoreCheck Out Our Top 5 Research Insights From 2021
2021 was a banner year for our research teams. From projects on augmented reality and the drivers of consumer fear to the nature of sports fandom and value of audio for advertising, our analysts have been busy! Here are the top five insights from their published work in 2021: Shifting consumer priorities affected everything…
Read MoreDiscussing Resilience and 2022 with WIRe Los Angeles
The Los Angeles chapter of Women in Research (WIRe) met Tuesday for its final meeting of 2021 at a virtual event sponsored by Alter Agents and Full Circle Research. Professionals from the consumer insights, entertainment, technology, and food & beverage industries were joined by Snap Inc’s Global Head of Ad Research & Insights Heather O’Shea…
Read MoreOur Insights at the Retail Innovation Conference 2021
Last week, we joined hundreds of researchers and retail professionals at the 2021 Retail Innovation Conference, a two-day virtual event that connects the industry. Alter Agents CSO Devora Rogers moderated a panel discussion with Parachute Home Founder & CEO Ariel Kaye and Bentley’s Pet Stuff/Marcus Lemonis Chief of Staff Giovanni Senafe on the future of…
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