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Market Research

Most Recent Post | Market Research

New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad

By Alter Agents | Mar 11, 2026
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching   LOS ANGELES — ...
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Even Impulsive Shoppers Do Their Research

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Augmented Reality Influences Purchasing, and Shoppers Think it’s Here to Stay

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May 13 2021

Agile Neuroscience Uncovers More Holistic Insights

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Apr 23 2021

Single-Track Research Isn’t Enough. Brands Need a Multi-modal Approach.

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Apr 12 2021

The Role Consumer Trust Plays in Audio’s Immersive Success

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