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Market Research

Most Recent Post | Market Research

Case Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents

By Alter Agents | Dec 10, 2025
Background Whalar is a global creator and social agency that sits at the center of a fast-expanding creator economy now worth an estimated $250 billion, with forecasts to double by ...
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advertising week

Mar 7 2024

AdvertisingWeek: How to effectively plan for streaming advertising

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Snap and Alter Agents Case Study

Feb 22 2024

Case Study: Uncovering the power of augmented reality with Snapchat

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Audacy Case STudy

Feb 21 2024

Case Study: Exploring “Audio Rituals” with Audacy

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Forbes multimodal

Feb 8 2024

We write for Forbes about the benefits of multimodal research

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Nov 16 2023

Our newest study with Snapchat: “Real Relationships, Real Impact”

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In Context Testing

Nov 9 2023

We write about in-context testing for Forbes

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