Cherishing Complexity: Alter Agents Explores the Emotional Side of Market Research with New eBook
Market research firm explores capturing the human element; includes case study…
Are Your Insights Based on Hypothetical Research or Grounded in Actual Consumer Needs?
To understand purchase decisions, marketers must identify an instant when the…
Consumer Insights as Alignment with Customer Needs
We often think of our customer’s relationship to our product category…
Gearing Up for Year’s Most ‘Anxious’ Holiday
Supermarkets are well positioned to make the most of Valentine’s Day.…
If the Questions Don’t Matter to Your Customers, the Insights Won’t Matter to Your Business
…the Insights Won’t Matter to Your Business If the short survey…
Putting Shoppers First in Your Research
Market research can benefit from thinking in terms of brand alignment…
Amazon Go: A Bold, Inevitable Retail Revolution
Amazon Go changes the game in the way traditional grocery cannot…
Our Study on Preferences, Personalization and Perks
“Alter Agents, in partnership with Virtual Incentives, embarked on a study…
The Decline of Black Friday is a Victory for Consumer Focus
“As the pull of Black Friday as a shopping event fades,…
We Are How We Eat: How Grocery Shopping Data Reveals the New Consumer
Shifts in lifestyle are also affecting the way consumers interact with…
Loyalty Marketing Gets Personal: 4 Tips for Retaining Customers
“Loyalty marketing needs to be personalized because, at its core, you…
Swipe and Save: Relevancy Rules With Loyalty Programs
New insights to help grocers incentivize today’s shoppers. Back in the…