The Demise of America’s Malls
From Hanging Out to Hung Out to Dry. Malls are struggling…
Amazon-Whole Foods Deal is Closing Monday: How Will This Affect the Shopper Experience?
The massive Amazon-Whole Foods deal is closing this Monday and there…
No More Wobbly Wheels
As tech embraces the food industry and the food industry embraces…
Does Brand matter in the age of Shopper Promiscuity?
Our once tried-and-true consumer “path to purchase” has died. In its…
How to Craft the Perfect Personalization Campaign for Shopper Promiscuity
Use this formula to personalize your marketing and keep shoppers coming…
Face up to the Complexity of Research
Researchers and clients must look beyond the individual survey and look…
Cherishing Complexity: Alter Agents Explores the Emotional Side of Market Research with New eBook
Market research firm explores capturing the human element; includes case study…
Are Your Insights Based on Hypothetical Research or Grounded in Actual Consumer Needs?
To understand purchase decisions, marketers must identify an instant when the…
Consumer Insights as Alignment with Customer Needs
We often think of our customer’s relationship to our product category…
Gearing Up for Year’s Most ‘Anxious’ Holiday
Supermarkets are well positioned to make the most of Valentine’s Day.…
If the Questions Don’t Matter to Your Customers, the Insights Won’t Matter to Your Business
…the Insights Won’t Matter to Your Business If the short survey…
Putting Shoppers First in Your Research
Market research can benefit from thinking in terms of brand alignment…