What Consumer Purchase Behavior Says About the Latest Retail War
Phil Dance recently wrote for leading retail publication, Progressive Grocer, weighing in…
Gender Parity Study by Women in Research: What Do Moms Need to Know
Industry group Women in Research (WIRe) recently released the findings of…
Brands Need to Start Asking: Who Am I?
Alter Agents Mike Dickerson recently contributed an article for the Business2Community…
C-stores Could Be Doing So Much More Around Shopper Marketing
Convenience is one of the best retail environments for influencing consumers…
The Demise of America’s Malls
From Hanging Out to Hung Out to Dry. Malls are struggling…
Amazon-Whole Foods Deal is Closing Monday: How Will This Affect the Shopper Experience?
The massive Amazon-Whole Foods deal is closing this Monday and there…
No More Wobbly Wheels
As tech embraces the food industry and the food industry embraces…
Does Brand matter in the age of Shopper Promiscuity?
Our once tried-and-true consumer “path to purchase” has died. In its…
How to Craft the Perfect Personalization Campaign for Shopper Promiscuity
Use this formula to personalize your marketing and keep shoppers coming…
Face up to the Complexity of Research
Researchers and clients must look beyond the individual survey and look…
Cherishing Complexity: Alter Agents Explores the Emotional Side of Market Research with New eBook
Market research firm explores capturing the human element; includes case study…
Are Your Insights Based on Hypothetical Research or Grounded in Actual Consumer Needs?
To understand purchase decisions, marketers must identify an instant when the…