Posts by Alter Agents
Miriam Bishay Joins Alter Agents as Market Research Director
Market research firm expands team to help further goals of providing shopping behavior insights for brands Los Angeles, CA – 17 July 2018 — Alter Agents, a market research firm focused on redefining research in the age of the promiscuous shopper, has added Miriam Bishay to its team as Research Director. In her new position, Bishay…
Read MoreGiving consumers chances for real-life interactions is the future of brand marketing
We know from our research with many different brands that it is hard work to build connections with consumers. Phil Dance recently wrote about one way that brands can think about interacting with their audiences in a new article on MediaPost: by creating real-life experiences with increasingly isolated consumers. What does this mean? It goes…
Read MoreThe Ultimate Agency: How Our Benefits Lead the Industry
Today’s workforce has a different set of needs and circumstances than ever before, and Rebecca Brooks maintains that it is important employers start to accommodate these demands. She covers Alter Agents’ approach to the shifting needs of its own employees and the success we’ve found with a more flexible and team-oriented mindset in a new…
Read MoreMillennial shopping behaviors uncovered by new research
Recently, we conducted a 15-minute online survey of 1,628 millennials and 906 GenXers. Our goal with the research was to gain a more thorough understanding of the differences between how each generation approaches shopping and is making purchase decisions across a number of categories. Angela Woo’s latest article on Forbes, puts the research – and the…
Read MoreMarket Research – Less Like Mario and More Like Minecraft
On April 30, one of Alter Agent’s founders, Rebecca Brooks, will be speaking at the Insights Association NEXT Conference in New York. Her talk, called, “It’s Not You, It’s Me: New Metrics for Measuring Shopper Promiscuity”, will dive into how we need to reinvent the way we research shopping and consumer behavior. In a recent…
Read MoreMillennial Workforce Empowerment
Take it from a Millennial: this generation of workers isn’t lazy or entitled, they just want to feel empowered by their employer in meaningful ways. Born into a generation that entered the workforce with a “digital tether”, they’ve never had a job where their work wasn’t “carried in their pocket 24/7, with the attached expectations…
Read MoreBrands Take Note: Boycotts are No Joke
Consumers are voting based on their beliefs through boycotts and social media activism. This power is real, and brands should take note of the influence of politics on shopping behavior. Rebecca Brooks covers this issue in detail in a recent article on MediaPost, where she gives brands some ideas of how to put a proactive plan…
Read MoreLottery & Gaming Research Redefined: How to Meet New Consumers on Their Own Turf
“The following article was first published in the January/February 2018 issue of NASPL’s Insights magazine, and is reproduced here with permission. Copyright North American Association of State and Provincial Lotteries. All rights reserved.” For the original article, please visit page 16: https://www.nasplmatrix.org/insights?i=70 At my market research firm, we specialize in finding out just what makes the…
Read MoreWorried About Your Millennial Strategy? Calm Down
Millennials may not be as mysterious as you think…at least that’s what a Millennial at Alter Agents – Mike Dickerson – had to say in his recent article on MarketingProfs blog. MarketingProfs is a hub with tools for the modern marketer and regularly shares expert strategies – like Mike’s – to help their participants take marketing…
Read MoreWhat Consumer Purchase Behavior Says About the Latest Retail War
Phil Dance recently wrote for leading retail publication, Progressive Grocer, weighing in on what market research is telling us about the Wal-Mart vs. Amazon battle. Widely covered in the news media, Amazon’s recent deal with Whole Foods pushed this competition to a new level. Both giants are scrambling to provide the necessary mix of online and…
Read MoreBrands Need to Start Asking: Who Am I?
Alter Agents Mike Dickerson recently contributed an article for the Business2Community blog contending that brands need to start adapting to consumer demands. The first step? “Know Yourself.” The article, entitled “When Everything Else is Changing, Know Yourself: Brands Adapting to Consumer Demands”, provides insight into brand success in a marketplace where an ever-shifting consumer landscape is…
Read MoreNo More Wobbly Wheels
As tech embraces the food industry and the food industry embraces tech, consumers will be the real winners in this battle. As tech embraces the food industry and the food industry embraces tech, consumers will be the real winners in this battle. Over the last several years as these industries have collided, several startups have…
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