Posts by Alter Agents
Ultimate Agency
“You were born to do more than pay bills and die.” These words echoed through my brain, blocking out all other stimuli. A simple internet meme put into words my current state of unhappiness and inspired me to do more, to be more. After leaving my previous employer I was on the search for the…
Read More10 Ways Bots Can Surprise And Delight Your Customers
There’s a lot of buzz lately that bots are the new apps, and that they represent the next paradigm shift in marketing technology. There’s a lot of buzz lately that bots are the new apps, and that they represent the next paradigm shift in marketing technology. While it’s too early to tell signal from noise, it’s clear that the…
Read MoreAs PC era wanes, Intel moves away from ‘Intel Inside’
A Silicon Valley pioneer, Intel is facing an identity crisis with the weight of tech shifting to cloud computing and the Internet of Things. Intel was a Silicon Valley pioneer by powering the PC revolution. But now, with the weight of tech shifting to cloud computing and the Internet of Things, Intel’s facing an identity…
Read MoreShoppers Expect Extreme Customization
How technology is shaping modern marketing. Marketing has never been an easy discipline. But marketers in today’s world face a particular set of challenges their counterparts in earlier times could not have imagined. First, there’s the pace of technological change, which seems to offer a new way to engage with customers on a weekly basis.…
Read MoreGetting the Facts? How Privacy Tends Are Affecting Marketing
If customers are going to provide information, they want you to do something with it that’s of benefit to them and not just you. Modern marketing campaigns run on information, specifically the information automated systems can gather from a customer or prospect’s online behavior (known as digital body language) and also from information they themselves provide,…
Read MoreThe Intersection of Technology Apps and Grocery Purchases
43 percent of Millennials report using some kind of mobile app to grocery shop. The evolution of shopping apps proves to be the biggest growth trend with Millennials and their grocery shopping behaviors. According to data collected from our Shopper STAT study, which interviews 1,000 grocery shoppers each week, 43 percent of Millennials report using…
Read MoreAre Specialty CPGs Becoming the Norm?
How digital natives are driving these purchases While most brands and retailers recognize the power and influence of the Millennial generation, it’s worth taking a closer look at their purchase drivers and processes. From doing their research – on every front – to buying based on social factors, this generation is changing the way consumerism…
Read MoreShorter Lists in Surveys Give Companies Better Data
More attributes lead to more noise in the data. Perhaps no buzzword is bigger in research right now than “big data,” that magical mountain of insights just waiting to be mined. News stories and press releases come out almost daily extolling the virtues of big data for analyzing everything about customers and competitors. Seemingly counter-intuitive…
Read MoreKeep Ethnicity Relevant in Surveys
Around 7% of adults already have more than one ethnic background, and 10% of babies born in 2013 had parents with different racial self-identifications. As researchers and marketers, we’re constantly hearing that the demographics of the United States are changing rapidly, and that we need to evolve or fall behind. This can be a daunting…
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