Posts by Rebecca Brooks
Our Study on Preferences, Personalization and Perks
“Alter Agents, in partnership with Virtual Incentives, embarked on a study of the needs and priorities when it comes to how consumers perceive specific incentives and how those incentives influence behavior.” Brands are most successful when customer needs and priorities are the focus. Traditionally, research and marketing has centered on a kind of narcissism, often…
Read MoreWe Are How We Eat: How Grocery Shopping Data Reveals the New Consumer
Shifts in lifestyle are also affecting the way consumers interact with brands. Change is everywhere. Aging Boomers are moving in with their children, and Millennials linger at home. Dual-income families are more commonplace than ever. And in just three decades, the number of women in the workforce has risen by 20%, shifting their traditional purchasing…
Read MoreDigital Natives Shaking Up the Shopping Landscape
Rebecca Brooks analyzes four major trends of Digital Natives’ shopping behaviors and how they affect brand marketing. Not only are Digital Natives quickly becoming the largest consumer group in the marketplace, but they also are driving changes in shopping behaviors that are creating a sea change for brand marketing. This group—made up of Millennials (18-…
Read MoreOvercoming Millennial Fatigue (They Really Are Different)
There seems to be a new movement — rejecting the idea that Millennials are any different at all. For the last few years, we’ve watched our news feeds and conference sessions fill up with the subject of marketing to Millennials. At first they were approached as some sort of odd new creature that needed to…
Read MoreTesla is the new Red Bull: Every brand wants to be it but they can’t
Unique products and distribution channels “A combination of factors leads to Tesla’s marketing success: Innovative, revolutionary products and a genius CEO Elon Musk who has track record of success. I’m not sure you can replicate what Tesla has been doing – or if there’s a marketing model for other brands,” said Rebecca Brooks, co-founder of…
Read MoreAlter Agents Unveils Intelligent Grocery Shopper Insight Tool
Shopper STAT is comprised of data from interviews of 1,000 shoppers per week. Alter Agents, a Los Angeles-based market research firm focused on intelligent shopper insights, has launched its new proprietary syndicated tool: Shopper STAT (Spend, Triggers, Attitudes, Trends). Shopper STAT is an insight tool based on continuous sampling of shoppers who bought groceries in…
Read MoreHow to Celebrate Holidays Aboard a Cruise
The most popular holiday cruise is on New Year’s Eve Celebrating a major holiday aboard a cruise ship might seem a little strange, until you start thinking through the benefits: no intense home preparation, no cooking deep into the night, no elaborate coordinating of schedules with relatives. In short, a holiday away takes the pressure…
Read MoreHow to Update Your Market Research Approach: 3 Phases
Is your market research approach evolving with the times? Consider how humans display remnants of our ancient DNA that are no longer relevant, such as tailbones and appendices, goosebumps, wisdom teeth, and inner eyelids. These features fall into a category called human vestigiality; they are vestiges of our past. Market research, which is nearing its…
Read MoreThe beauty industry now has its own green ‘seal of approval’
Environmental Working Group has launched EWG Verified. Rebecca Brooks, a marketing consultant and founder of the market research firm Alter Agents, says the label will help brands differentiate themselves even if they do nothing more than put it on their products. “Consumers will see it as an official label, so even if people don’t know…
Read MoreBest in Biz Awards, Rebecca Brooks for Executive for the Year
Bronze award for Executive of the Year, Small-Businesses Now in its sixth year, Best in Biz Awards honors companies, teams, executives and products for their business success as the only independent business awards program judged by members of the press and industry analysts. Previous judges in the North American program hail from publications such as…
Read MoreFor Pandora, more ads to irritated users makes for a risky strategy
Pandora is taking a short-term gain at the risk of creating a long-term problem for themselves. With its recent acquisition of Rdio, Pandora is angling to become to go-to destination for music streaming in a competitive space that now includes Apple (NASDAQ: AAPL) Music, Spotify, and Youtube Music. “I couldn’t be more optimistic about Pandora’s…
Read More22 Tips from Influential Marketers as Content Marketing Evolves
Never mind the whole concept is so last century, when retail was the only shopper’s experience. The Internet is flooded with all sorts of content every day. For content marketers, identifying ways to cut through the noise to promote quality content in the ever-changing landscape of marketing is crucial. Tools like Buffer make it simple…
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