Posts by Rebecca Brooks
Getting Ready for Twitter Wednesday
Nothing says “holidays in November” quite like the traffic on Twitter. The social media giant reports that one quarter of Twitter conversations shift to chatter about the holiday shopping experience each year in November. (Twitter also reports that more than half of its users say they have bought an item after learning about it on…
Read MoreDeath Knell For Black Friday?
It’s hard to believe, but Black Friday in its current gonzo incarnation has been around less than a decade. It was in the mid-2000s when big box retailers like Target, Walmart, Kohls, Best Buy and Macy’s began tinkering with the carved-in-stone formula of beginning the official Christmas shopping season at 6 a.m. on the day…
Read MoreEstablished Market Research Team Unveils New Brand: Alter Agents
Focuses on the Promiscuous Shopper Alter Agents introduces new consumer packaged goods (CPG) research platform, Shopper STAT, enabling retailers to harvest deeper shopper insights. LOS ANGELES, CA, October 13, 2015 – Alter Agents, a newly evolved market research company originating from the Dialogue research firm, today announced the launch of its new brand. The founding…
Read MoreDoes Sex Sell? It Depends on the Category.
Bloomberg Radio Piece Aired 8/29/15 Rebecca Brooks gives an interview on selling sex in advertising for Bloomberg Radio’s ‘Market Minute’.
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