How do consumers define adulthood? New research uncovers answers
According to data from a recent study we conducted with BuzzFeed,…
Miriam Bishay Joins Alter Agents as Market Research Director
Market research firm expands team to help further goals of providing…
Giving consumers chances for real-life interactions is the future of brand marketing
We know from our research with many different brands that it…
The Ultimate Agency: How Our Benefits Lead the Industry
Today’s workforce has a different set of needs and circumstances than…
Millennial shopping behaviors uncovered by new research
Recently, we conducted a 15-minute online survey of 1,628 millennials and…
Market Research – Less Like Mario and More Like Minecraft
On April 30, one of Alter Agent’s founders, Rebecca Brooks, will…
Millennial Workforce Empowerment
Take it from a Millennial: this generation of workers isn’t lazy…
Brands Take Note: Boycotts are No Joke
Consumers are voting based on their beliefs through boycotts and social…
Lottery & Gaming Research Redefined: How to Meet New Consumers on Their Own Turf
“The following article was first published in the January/February 2018 issue…
Plan Ahead for Experiential Marketing Programs: American Marketing Association
Many brands are exploring experiential marketing in order to make those…
Worried About Your Millennial Strategy? Calm Down
Millennials may not be as mysterious as you think…at least that’s…
Consumer Power: Proprietary Shopper Promiscuity Scoring System for Market Research
In our most recent eBook, we cover new metrics that researchers…