Audacy Case STudy

Case Study: Exploring “Audio Rituals” with Audacy

By Alter Agents | February 21, 2024

Unique blend of methodologies uncovers when listeners are tuning in during…

Forbes multimodal

We write for Forbes about the benefits of multimodal research

By Alter Agents | February 8, 2024

In her regular column for Forbes, our CEO and Founder Rebecca…

Our newest study with Snapchat: “Real Relationships, Real Impact”

By Alter Agents | November 16, 2023

Snapchat and Alter Agents release new data proving correlation between emotion…

Alter Agents Named as 2023 Marketing Research Supplier of the Year 

By Alter Agents | November 14, 2023

We are thrilled to announce that Alter Agents has won the…

In Context Testing

We write about in-context testing for Forbes

By Alter Agents | November 9, 2023

In her latest article for Forbes, our CEO Rebecca Brooks underscores…

Brands are safer than they think on podcasts, a joint study by Audacy and Alter Agents finds

By Alter Agents | November 6, 2023

Hot off the presses! Our fascinating new study with Audacy reveals…

Segmentation research can be a road to powerful insights

By Alter Agents | September 22, 2023

Segmentation research is a powerful tool, but it suffers from past…

Evolving Market Research: A Lesson from Pew Research Center

By Alter Agents | September 22, 2023

Using the renowned Pew Research Center’s new research and framework for…

We’re a finalist for Marketing Research Supplier of the Year in the 2023 Quirk’s Awards

By Alter Agents | September 20, 2023

We have some exciting news to share! See our press release…

Muraling example Alter Agents

Muraling: Our creative, modern approach for robust and vibrant insights

By Alter Agents | August 21, 2023

How can you distill all the media, academic, and cultural noise…

We write about the power of adaptive media research for Forbes

By Alter Agents | July 13, 2023

In a rapidly evolving shopping landscape, brands need to deeply understand…

We write about understanding shopper context for Total Retail

By Alter Agents | July 10, 2023

Our Shopper Influence Study among 6,000 recent category purchasers revealed nearly…