Posts by Alter Agents
Solopreneurship, Shopping and Self-Expression: How these generation-specific characteristics are shaping our marketplace
From Shark Tank to the sharing economy, solopreneurship has become a weightier portion of our economy in recent years. In fact, according to a recent report from MBO Partners, what they call “independents” remain a powerful economic force, contributing more than $1.3 trillion annually to the economy, more than 6.7% of U.S. GDP. Why are…
Read MoreMarket research must start putting consumer needs in perspective
There are many unpredictable factors at play when consumers make purchase decisions, so researchers need to change their approach to accommodate this behavior. Rebecca Brooks writes about shifting our research focus in order to glean more actionable insights in a new article on Quirks. She helps to answer the question “How can market research reorient…
Read MoreHow Young Adults are Changing Consumption Behavior
In a new article on MediaPost, Rebecca Brooks addresses how some of America’s youngest adults are changing the way we consume goods and services. Putting common misconceptions aside about Millennials and Gen Z , we can see that they are seeking the same adult milestones as other generations – but their journey is different. This has…
Read MoreThe shift from brand-led to consumer-led: what retailers need to know
A recent letter from Jeff Bezos to Amazon shareholders sparked an idea for Alter Agents’ founder, Phil Dance. In the letter, Bezos wrote that he loved the way that consumers are “divinely discontent” and that these perpetually high expectations should drive brands and companies to evolve and meet these demands. Phil wrote an article for…
Read MoreStop Catching ZZZs when it comes to marketing to Gen Z crowd
Stop Catching ZZZs when it comes to marketing to the Gen Z crowd The next generation of consumers, those born between 1997-2012 (ages 6-21), are coming into their own and shaping up to have unparalleled buying power in the vicinity of $150 billion. Angela Woo writes in a recent article on Forbes that it’s time we wake up and…
Read MoreHow do consumers define adulthood? New research uncovers answers
According to data from a recent study we conducted with BuzzFeed, millennials perceive adulthood in much the same way as their predecessors. For the research, we targeted a population made up of Gen Z, millennial and Gen X consumers, ranging in age from 13 to 45 years old. Regardless of age, all generations agreed on…
Read MoreMiriam Bishay Joins Alter Agents as Market Research Director
Market research firm expands team to help further goals of providing shopping behavior insights for brands Los Angeles, CA – 17 July 2018 — Alter Agents, a market research firm focused on redefining research in the age of the promiscuous shopper, has added Miriam Bishay to its team as Research Director. In her new position, Bishay…
Read MoreGiving consumers chances for real-life interactions is the future of brand marketing
We know from our research with many different brands that it is hard work to build connections with consumers. Phil Dance recently wrote about one way that brands can think about interacting with their audiences in a new article on MediaPost: by creating real-life experiences with increasingly isolated consumers. What does this mean? It goes…
Read MoreThe Ultimate Agency: How Our Benefits Lead the Industry
Today’s workforce has a different set of needs and circumstances than ever before, and Rebecca Brooks maintains that it is important employers start to accommodate these demands. She covers Alter Agents’ approach to the shifting needs of its own employees and the success we’ve found with a more flexible and team-oriented mindset in a new…
Read MoreMillennial shopping behaviors uncovered by new research
Recently, we conducted a 15-minute online survey of 1,628 millennials and 906 GenXers. Our goal with the research was to gain a more thorough understanding of the differences between how each generation approaches shopping and is making purchase decisions across a number of categories. Angela Woo’s latest article on Forbes, puts the research – and the…
Read MoreMarket Research – Less Like Mario and More Like Minecraft
On April 30, one of Alter Agent’s founders, Rebecca Brooks, will be speaking at the Insights Association NEXT Conference in New York. Her talk, called, “It’s Not You, It’s Me: New Metrics for Measuring Shopper Promiscuity”, will dive into how we need to reinvent the way we research shopping and consumer behavior. In a recent…
Read MoreMillennial Workforce Empowerment
Take it from a Millennial: this generation of workers isn’t lazy or entitled, they just want to feel empowered by their employer in meaningful ways. Born into a generation that entered the workforce with a “digital tether”, they’ve never had a job where their work wasn’t “carried in their pocket 24/7, with the attached expectations…
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