Posts by Alter Agents
Finding Common Ground: Brand Goals for 2021
As we emerge from a divisive political season, brands are faced with the complex juggling act of finding common ground among consumer audiences that are not homogenous, to say the least. Alter Agents CEO Rebecca Brooks writes about how brands can face this challenge head on in her latest article for Forbes, titled “Emerging From…
Read MoreWhat Can Friendship Tell Brands About Consumer Connection?
People around the world are using digital means to stay connected during a time of relative physical isolation, brought on by the pandemic. That’s one of the key findings from our research behind The Friendship Report 2020, conducted with Snapchat. The study, which spanned 30,000 respondents in 16 countries, gave us a window into consumer…
Read MoreWhat Brands Need to Know About the New Holiday Paradigm
We just wrapped up our third, and final, wave of research on consumer fear and anxiety, with a few extra questions about holiday plans and sentiment mixed in. The findings have implications for brands this holiday season, and Alter Agents Marketing Communications Manager Clayton Southerly discusses these and more in his latest column for AdvertisingWeek360,…
Read MoreMoms More Likely to Shoulder Pandemic’s Burdens
I remember the day in March when we realized my daughter’s school would be closing for a month. The world seemed like it would end. I remember crying as I struggled to make dinner, texting with my friends about how we’d get through one month without the framework and system of support that preschool provided.…
Read MoreBest practices for brands with a divided audience
Unfortunately, division has become a prevalent issue in the United States, especially with the recent election. What can brands do to understand and communicate with audiences who may be divided in their attitudes and behaviors? Our CEO Rebecca Brooks writes about some basic best practices and considerations in her most recent article for Forbes, “Understanding…
Read MoreDigital Transformation Requires New Shopper Research Methods
Digital transformation has been part of the shopping landscape for some time. Now, as we continue to grapple with COVID-19, our hands are being forced to accelerate that transformation. Alter Agents CSO Devora Rogers writes more about this topic as it pertains to shopper research methods for her latest article published by Quirks, titled “Shopper…
Read MoreAlter Agents Explores the Evolution of Friendship with Snapchat
It has been a tough year for friendship, and human connection in general. So we’re happy to release the findings from a new research project we completed for Snapchat: The Friendship Report 2020. The report explores the nature of this basic human condition, providing insights on how to maintain friendships, navigate endships, and stay connected…
Read MoreJoin us in welcoming our new Alter Agents team members
We’re growing! See below for a recent news release about our new staff members, who will help us continue to provide excellent service as we expand. Lauren DeWitt Thompson Joins Market Research Firm Alter Agents as Research Director Strategic market research consultancy continues to grow with addition of five new staff members Alter Agents, full-service…
Read MoreParenthood is Widening the Ever-expanding Gender Gap
The gender gap is widening again due to brand-new challenges posed by the pandemic where women are taking the brunt of the burden. Our Facing Fear research found that parenthood is exacerbating these issues, as some moms are being forced to wear even more hats than they normally do. Our CEO Rebecca Brooks writes about…
Read MoreShifting Fears Will Impact Your Brand
The drivers of consumer fear have shifted during the first few months of the pandemic. Data from our Facing Fear research shows that the fears people had before the pandemic remain, but the factors influencing them have changed in unexpected ways. We maintain that because the emotions of fear and anxiety have remained high over…
Read MoreBrands: Stand For Something, But Don’t Focus on the Bottom Line
Consumers are increasingly looking for brands to take a clear stand on things like social justice, as well as using their relative power for the greater good. But making a misstep can be disastrous when facing intense scrutiny from an overwrought audience that is already facing high stress in nearly all aspects of life. Alter…
Read MoreFacing Fear: Consumer Anxiety in 2020 Report Released
Our consumer fear research has taken on new meaning as we are able to compare our pre-pandemic findings to insights from the summer of 2020. We are excited to release our newest white paper, “Facing Fear: Consumer Anxiety in 2020,” representing the second wave of our study that shows how consumer sentiment has shifted due…
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