Posts by Alter Agents
Shifting Fears Will Impact Your Brand
The drivers of consumer fear have shifted during the first few months of the pandemic. Data from our Facing Fear research shows that the fears people had before the pandemic remain, but the factors influencing them have changed in unexpected ways. We maintain that because the emotions of fear and anxiety have remained high over…
Read MoreBrands: Stand For Something, But Don’t Focus on the Bottom Line
Consumers are increasingly looking for brands to take a clear stand on things like social justice, as well as using their relative power for the greater good. But making a misstep can be disastrous when facing intense scrutiny from an overwrought audience that is already facing high stress in nearly all aspects of life. Alter…
Read MoreFacing Fear: Consumer Anxiety in 2020 Report Released
Our consumer fear research has taken on new meaning as we are able to compare our pre-pandemic findings to insights from the summer of 2020. We are excited to release our newest white paper, “Facing Fear: Consumer Anxiety in 2020,” representing the second wave of our study that shows how consumer sentiment has shifted due…
Read MoreHow Consumer Fear Has Affected “Shoptimism”
For most of us, even the simplest outing requires a completely different mindset than it did just a few short months ago. To shop, we must arm ourselves with masks, sanitizer, and an iron will. This is drastically affecting what we’ve termed as “shoptimism” or the balance between fear and optimism when making purchasing decisions.…
Read MoreOur Latest Fear Research Presented at IIEX Behavior
Timelier than ever before, the virtual IIEX Behavior conference explores advances in behavioral science and provides real-world applications to the ever-changing purchasing climate. As consumer behavior shifts dramatically, both researchers and brands are looking to understand, measure, and drive these new habits. We are pleased to be a part of the speaker lineup for this…
Read MoreNew market research on mom gamers: a powerful and growing consumer group
Did you know that “gamer moms” make up a significant portion of the gaming population? Our latest research conducted with interactive entertainment company, Activision Blizzard Media, dives into this powerful consumer segment. In Rebecca’s latest article for Forbes, she writes about what this group looks like and how brands can start to tap into their…
Read MoreThe Drivers of Consumer Anxiety Differ by Generation
How can brands take real action to address an increasingly anxious consumer? We’ve found that the drivers of fear and anxiety differ across generations, and brands have options for addressing them in order to acquire new customers. Alter Agents CEO Rebecca Brooks writes about this in her latest piece for the American Marketing Association titled, “What…
Read MoreDirect Mail Opportunity Remains…As Purchase Habits Change
Brands need ways to connect with an audience that is changing drastically. Digital methods remain important, but some powerful traditional methods, like direct mail, can sometimes be overlooked. Rebecca Brooks writes about how people are consuming information in order to make purchase decisions, and how a shifting marketplace can create new opportunities for brands, in…
Read MoreFour Drivers of Consumer Fear and Anxiety: Our Latest Article for Forbes
Fear and anxiety have become a key part of the societal fabric around the world as we deal with the COVID-19 pandemic. Our Facing Fear research shows that these feelings are nothing new, and are influenced by four main drivers. Our CEO Rebecca Brooks covers these drivers for heightened anxiety and how this mindset is…
Read MoreFacing Fear: Understanding Anxious Consumers Report Released
We are pleased to release findings from our new white paper, titled “Facing Fear: Understanding Anxious Consumers.” The topic of fear has taken on a whole new meaning in the face of the COVID-19 global emergency, and this heightened anxiety can be a big driver for decision-making, consumer loyalty, and more. The research reveals existing,…
Read MoreFacing Fear: Understanding Consumer Anxiety Webinar
We presented our “Facing Fear: Understanding Consumer Anxiety” to a record number of attendees through our partnership with the Women in Research (WIRe) webinar program. If you were an attendee, thank you for joining us. If not, you still have a chance to dive into all the data and insights we presented by viewing the…
Read MoreHow To Successfully Work From Home, From People Who Know How It’s Done
With the COVID-19 pandemic, millions of people have shifted to working from home. The web is full of articles with advice for those who are getting used to a new environment, away from their regular office. Since its founding 10 years ago, Alter Agents has had a formal flexible work policy, which we call the…
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