A Look at News Sources, Fear, and Consumer Behavior

News consumption is up, with more people checking in for the latest updates on COVID-19 news. Our latest Facing Fear research report explored media consumption groups and how news sources affect consumer fear and anxiety. These issues have only been exacerbated with the current global crisis. Alter Agents CEO Rebecca Brooks covers some findings from…

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While Doing Brand Research, Focus on the Context and Consumer 

We start to unveil some of our latest findings about shopping behavior in our latest article for ESOMAR’s Research World blog. In it, our CEO Rebecca Brooks explores how trends like promiscuous decision making, digital ecosystems and a deepening divide among brand categories affect the way we should be approaching consumer insights. Our research has…

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Welcome Clayton Southerly to the Alter Agents team!

Welcome Clayton

Please join us in giving a warm welcome to our new Senior Research Analyst, Clayton Southerly. In his new role with us, he will be involved in a wide number of activities that keep Alter Agents ticking – including applying his skills in synthesizing large amounts of data and finding the story that data is…

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Attending next week’s Converge Conference? Hope to see you there!

Our CEO Rebecca Brooks will be joining the speaker lineup next week at the Insights Association CONVERGE Conference, an event that has been developed for those working in the confluence of primary business intelligence data, behavioral and third-party data sets. The two-day program is targeted to digital analytics, data science, consumer insights, and market research. Luckily…

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Strategies To Stand Out When Amazon Takes Over Your Brand

Amazon is ubiquitous in the shopping landscape. As the largest online retailer in the world, there are many obvious reasons that it is nearly imperative that brands sell through its site. Rebecca Brooks writes for MediaPost, which publishes valuable, comprehensive content for advertising and marketing professionals, about the flip side to this brand and online…

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As seen in Forbes: Brand category influence on shopping behavior

The retail environment is changing just as drastically as it did with the mega-malls of the 1980s, but now this change is digitally driven. Marketers are scrambling to keep up with consumers who flow easily between online and brick-and-mortar channels for their purchases. Rebecca Brooks maintains that there is another important consideration that marketers must…

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