Posts by Alter Agents
How To Successfully Work From Home, From People Who Know How It’s Done
With the COVID-19 pandemic, millions of people have shifted to working from home. The web is full of articles with advice for those who are getting used to a new environment, away from their regular office. Since its founding 10 years ago, Alter Agents has had a formal flexible work policy, which we call the…
Read MoreA Look at News Sources, Fear, and Consumer Behavior
News consumption is up, with more people checking in for the latest updates on COVID-19 news. Our latest Facing Fear research report explored media consumption groups and how news sources affect consumer fear and anxiety. These issues have only been exacerbated with the current global crisis. Alter Agents CEO Rebecca Brooks covers some findings from…
Read MoreNew MediaPost article: “Always On Shopper Becomes More Efficient”
In our latest piece for MediaPost’s The Marketing Insider blog, Alter Agents CEO Rebecca Brooks writes about the shifting behavior of shoppers in the age of information. As online shopping becomes the norm, other aspects of behavior are changing, including the actual time it takes to make a purchase decision. In short, people are becoming…
Read MoreParenthood Divides the Genders and Brands Need to Bridge the “Fear Gap”
The first round of our Facing Fear research series into the roots of consumer anxiety in the US was just released, and some of the most interesting findings illustrate a gap between genders. That’s not new, but we found that it widens significantly when we look at parenthood: Moms consistently express more fear and anxiety…
Read MoreWhile Doing Brand Research, Focus on the Context and Consumer
We start to unveil some of our latest findings about shopping behavior in our latest article for ESOMAR’s Research World blog. In it, our CEO Rebecca Brooks explores how trends like promiscuous decision making, digital ecosystems and a deepening divide among brand categories affect the way we should be approaching consumer insights. Our research has…
Read MoreWelcome Clayton Southerly to the Alter Agents team!
Please join us in giving a warm welcome to our new Senior Research Analyst, Clayton Southerly. In his new role with us, he will be involved in a wide number of activities that keep Alter Agents ticking – including applying his skills in synthesizing large amounts of data and finding the story that data is…
Read MoreAttending next week’s Converge Conference? Hope to see you there!
Our CEO Rebecca Brooks will be joining the speaker lineup next week at the Insights Association CONVERGE Conference, an event that has been developed for those working in the confluence of primary business intelligence data, behavioral and third-party data sets. The two-day program is targeted to digital analytics, data science, consumer insights, and market research. Luckily…
Read MoreStrategies To Stand Out When Amazon Takes Over Your Brand
Amazon is ubiquitous in the shopping landscape. As the largest online retailer in the world, there are many obvious reasons that it is nearly imperative that brands sell through its site. Rebecca Brooks writes for MediaPost, which publishes valuable, comprehensive content for advertising and marketing professionals, about the flip side to this brand and online…
Read MoreAs seen in Forbes: Brand category influence on shopping behavior
The retail environment is changing just as drastically as it did with the mega-malls of the 1980s, but now this change is digitally driven. Marketers are scrambling to keep up with consumers who flow easily between online and brick-and-mortar channels for their purchases. Rebecca Brooks maintains that there is another important consideration that marketers must…
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