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Market Research

Most Recent Post | Market Research

Case Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents

By Alter Agents | Dec 10, 2025
Background Whalar is a global creator and social agency that sits at the center of a fast-expanding creator economy now worth an estimated $250 billion, with forecasts to double by ...
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More Posts

TikTok study

Sep 10 2024

We write for Quirk’s about our in-context testing research with TikTok

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Advertising Week

Aug 8 2024

We write for Advertising Week about mid-funnel customer strategies

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Jul 5 2024

We write for Forbes about using AI in a human-centered industry, market research

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AR & Sustainability

Jun 8 2024

Our research with Snapchat illustrates the powerful impact of AR on sustainability

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Market Research methodologies

May 9 2024

We write for Forbes about updating market research methodologies

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Forbes article march 24

Mar 9 2024

We write for Forbes about having confidence in your data

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