New Research Shows Audio Content Drives Consumer Trust and Engagement
We are pleased to announce the results of a new study…
What should brands and retailers focus on this holiday season?
It’s hard to know where to turn this season as so…
What Can Friendship Tell Brands About Consumer Connection?
People around the world are using digital means to stay connected…
What Brands Need to Know About the New Holiday Paradigm
We just wrapped up our third, and final, wave of research…
Moms More Likely to Shoulder Pandemic’s Burdens
I remember the day in March when we realized my daughter’s…
Best practices for brands with a divided audience
Unfortunately, division has become a prevalent issue in the United States,…
Digital Transformation Requires New Shopper Research Methods
Digital transformation has been part of the shopping landscape for some…
Alter Agents Explores the Evolution of Friendship with Snapchat
It has been a tough year for friendship, and human connection…
Join us in welcoming our new Alter Agents team members
We’re growing! See below for a recent news release about our…
Parenthood is Widening the Ever-expanding Gender Gap
The gender gap is widening again due to brand-new challenges posed…
Shifting Fears Will Impact Your Brand
The drivers of consumer fear have shifted during the first few…
Brands: Stand For Something, But Don’t Focus on the Bottom Line
Consumers are increasingly looking for brands to take a clear stand…