How does behavior change based on brand category? We share more on MediaPost
In her latest article for MediaPost, which provides resources for marketing…
How can brands support important causes and remain authentic?
It’s a fine line that Rebecca Brooks explores in her first…
How much of a risk was Gillette’s new ad campaign?
Two of Alter Agents team members, Rebecca Brooks and Mike Dickerson,…
How much do brands need to consider political polarization?
Does left or right matter when it comes to purchase decisions?…
What’s going on with shoppers this holiday season? We weigh in on Forbes
Although the craze of Black Friday and Cyber Monday are past,…
Marketers would do well to remember Gen X
The forgotten generation is the subject of Angela Woo’s latest piece…
Solopreneurship, Shopping and Self-Expression: How these generation-specific characteristics are shaping our marketplace
From Shark Tank to the sharing economy, solopreneurship has become a…
Market research must start putting consumer needs in perspective
There are many unpredictable factors at play when consumers make purchase…
How Young Adults are Changing Consumption Behavior
In a new article on MediaPost, Rebecca Brooks addresses how some of…
TMRE Wrap Up
The Market Research Event (TMRE) has been a great experience this…
The shift from brand-led to consumer-led: what retailers need to know
A recent letter from Jeff Bezos to Amazon shareholders sparked an…
Stop Catching ZZZs when it comes to marketing to Gen Z crowd
Stop Catching ZZZs when it comes to marketing to the Gen…