We need to stop calling them “Gen Z”
In her latest Forbes column, our CEO Rebecca Brooks explores the…
Best practices for businesses during challenging times
Across the globe, we’ve had our fair share of challenges over…
Our CEO Rebecca Brooks Makes Inc.’s 2023 Female Founders List
A much-deserved honor for our founder and CEO! Read the press…
We write for Advertising Week about the power of blended methodologies in market research
Our Chief Research Officer, Heather O’Shea recently wrote a piece for…
How Is Financial Insecurity Impacting The Shopping Landscape?
Rebecca Brooks, Alter Agents’ Founder and CEO, recently wrote an article…
New MediaPost article covers what we know about Gen Z’s far-reaching influence
In our latest piece for MediaPost’s The Marketing Insider blog, Alter…
New Research: Reframing Gun Safety in America
New Research: Reframing Gun Safety in America We are pleased…
Press release: We add new executive team members and more
Exciting news for our team released today! ~~~ Market Research Firm…
View Our Three-Part Webinar Series on Shopper Promiscuity
Shoppers don’t think in terms of loyalty. They focus on their…
Shifting your brand tracker for better insights
We recently wrote for Greenbook about how the brand tracker needs…
Michelle Castle Joins Market Research Firm Alter Agents as Chief Innovation Officer
We are so thrilled to welcome our new Chief Innovation Officer,…
“Agents Week”: A Photo Journey
Earlier this month, our team came together for “Agents Week.” We…