How Is Financial Insecurity Impacting The Shopping Landscape?
Rebecca Brooks, Alter Agents’ Founder and CEO, recently wrote an article…
New MediaPost article covers what we know about Gen Z’s far-reaching influence
In our latest piece for MediaPost’s The Marketing Insider blog, Alter…
New Research: Reframing Gun Safety in America
New Research: Reframing Gun Safety in America We are pleased…
Press release: We add new executive team members and more
Exciting news for our team released today! ~~~ Market Research Firm…
View Our Three-Part Webinar Series on Shopper Promiscuity
Shoppers don’t think in terms of loyalty. They focus on their…
Shifting your brand tracker for better insights
We recently wrote for Greenbook about how the brand tracker needs…
Michelle Castle Joins Market Research Firm Alter Agents as Chief Innovation Officer
We are so thrilled to welcome our new Chief Innovation Officer,…
“Agents Week”: A Photo Journey
Earlier this month, our team came together for “Agents Week.” We…
In case you missed it! Interviews covering our Shopper Influence research
We’ve been lucky enough to chat with market research and retail…
We write for Quirk’s about Brand Narcissism and Shopper Promiscuity
We know that the way people shop has changed for good,…
The Future of Shopping Has Arrived, and it’s Augmented Reality
In a new post for their business blog, Alter Agents client…
Four Key Tips For Reaching In-Store Shoppers: Our Latest from Total Retail
Reaching target shoppers can be a challenge for many brands. Between…