Michelle Castle Joins Market Research Firm Alter Agents as Chief Innovation Officer
We are so thrilled to welcome our new Chief Innovation Officer,…
“Agents Week”: A Photo Journey
Earlier this month, our team came together for “Agents Week.” We…
In case you missed it! Interviews covering our Shopper Influence research
We’ve been lucky enough to chat with market research and retail…
We write for Quirk’s about Brand Narcissism and Shopper Promiscuity
We know that the way people shop has changed for good,…
The Future of Shopping Has Arrived, and it’s Augmented Reality
In a new post for their business blog, Alter Agents client…
Four Key Tips For Reaching In-Store Shoppers: Our Latest from Total Retail
Reaching target shoppers can be a challenge for many brands. Between…
Why Your Shoppers’ Values Should Matter to Your Brand
As individuals, we each have a “story” that defines us as…
Steps Your Brand Can Take to Win Over Competitors’ Customers
Expanding your brand’s market share isn’t easy. If you’re trying to…
Four Things You Need to Know About Your Customers
Recently, our CEO and Founder Rebecca Brooks joined the “Getting to…
Why Brand Narcissism is a Threat to Your Business
The most reliable consumer insights that propel a business forward are…
New Book from Alter Agents Gives Brands a Powerful New Approach to Understanding and Winning Customers
We’re excited to announce the launch of our new book, Influencing…
Where Should Social Media Fit in Your Brand’s Marketing Strategy?
Marketers have a wide range of options to choose from when…