Posts by Alter Agents
“Agents Week”: A Photo Journey
Earlier this month, our team came together for “Agents Week.” We had fun. We celebrated our growth. We collaborated to broaden our skill sets, deepen our capabilities and boost our focus on innovation. Can’t wait to do it again!
Read MoreIn case you missed it! Interviews covering our Shopper Influence research
We’ve been lucky enough to chat with market research and retail industry leaders over the past few weeks about some of the research and best practices we reveal in our new book, “Influencing Shopper Decisions: Unleash the Power of your Brand to Win New Customers.” In case you missed any of these lively discussions, you…
Read MoreAugmented Reality Influences Purchasing, and Shoppers Think it’s Here to Stay
Did you know that two-thirds of consumers are likely to make a purchase after using branded augmented reality to help them shop? We’re excited to release the findings from our new study exploring the impact of AR on shopper behavior, commissioned by our friends at Snapchat and Publicis Media! Our team found that AR adoption…
Read MoreThe Importance of Clear Business Values in the New Reality
The disruption of the past year has brought many new ways of doing and thinking about things, both for businesses and individuals. We have faced situations in which we have had to adapt quickly, or fail. Our CEO Rebecca Brooks writes more about this in her latest column for Forbes, titled “How clear business values…
Read MoreFinding Common Ground: Brand Goals for 2021
As we emerge from a divisive political season, brands are faced with the complex juggling act of finding common ground among consumer audiences that are not homogenous, to say the least. Alter Agents CEO Rebecca Brooks writes about how brands can face this challenge head on in her latest article for Forbes, titled “Emerging From…
Read MoreWhat Can Friendship Tell Brands About Consumer Connection?
People around the world are using digital means to stay connected during a time of relative physical isolation, brought on by the pandemic. That’s one of the key findings from our research behind The Friendship Report 2020, conducted with Snapchat. The study, which spanned 30,000 respondents in 16 countries, gave us a window into consumer…
Read MoreWhat Brands Need to Know About the New Holiday Paradigm
We just wrapped up our third, and final, wave of research on consumer fear and anxiety, with a few extra questions about holiday plans and sentiment mixed in. The findings have implications for brands this holiday season, and Alter Agents Marketing Communications Manager Clayton Southerly discusses these and more in his latest column for AdvertisingWeek360,…
Read MoreMoms More Likely to Shoulder Pandemic’s Burdens
I remember the day in March when we realized my daughter’s school would be closing for a month. The world seemed like it would end. I remember crying as I struggled to make dinner, texting with my friends about how we’d get through one month without the framework and system of support that preschool provided.…
Read MoreBest practices for brands with a divided audience
Unfortunately, division has become a prevalent issue in the United States, especially with the recent election. What can brands do to understand and communicate with audiences who may be divided in their attitudes and behaviors? Our CEO Rebecca Brooks writes about some basic best practices and considerations in her most recent article for Forbes, “Understanding…
Read MoreDigital Transformation Requires New Shopper Research Methods
Digital transformation has been part of the shopping landscape for some time. Now, as we continue to grapple with COVID-19, our hands are being forced to accelerate that transformation. Alter Agents CSO Devora Rogers writes more about this topic as it pertains to shopper research methods for her latest article published by Quirks, titled “Shopper…
Read MoreAlter Agents Explores the Evolution of Friendship with Snapchat
It has been a tough year for friendship, and human connection in general. So we’re happy to release the findings from a new research project we completed for Snapchat: The Friendship Report 2020. The report explores the nature of this basic human condition, providing insights on how to maintain friendships, navigate endships, and stay connected…
Read MoreJoin us in welcoming our new Alter Agents team members
We’re growing! See below for a recent news release about our new staff members, who will help us continue to provide excellent service as we expand. Lauren DeWitt Thompson Joins Market Research Firm Alter Agents as Research Director Strategic market research consultancy continues to grow with addition of five new staff members Alter Agents, full-service…
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