10 Ways Bots Can Surprise And Delight Your Customers

By Alter Agents | June 2, 2016

There’s a lot of buzz lately that bots are the new…

Overcoming Millennial Fatigue (They Really Are Different)

By Rebecca Brooks | May 31, 2016

There seems to be a new movement — rejecting the idea…

As PC era wanes, Intel moves away from ‘Intel Inside’

By Alter Agents | May 11, 2016

A Silicon Valley pioneer, Intel is facing an identity crisis with…

Shoppers Expect Extreme Customization

By Alter Agents | May 11, 2016

How technology is shaping modern marketing. Marketing has never been an…

Getting the Facts? How Privacy Tends Are Affecting Marketing

By Alter Agents | May 3, 2016

If customers are going to provide information, they want you to…

The Intersection of Technology Apps and Grocery Purchases

By Alter Agents | April 26, 2016

43 percent of Millennials report using some kind of mobile app…

Tesla is the new Red Bull: Every brand wants to be it but they can’t

By Rebecca Brooks | April 12, 2016

Unique products and distribution channels “A combination of factors leads to…

Alter Agents Unveils Intelligent Grocery Shopper Insight Tool

By Rebecca Brooks | April 7, 2016

Shopper STAT is comprised of data from interviews of 1,000 shoppers…

Are Specialty CPGs Becoming the Norm?

By Alter Agents | April 4, 2016

How digital natives are driving these purchases While most brands and…

How to Celebrate Holidays Aboard a Cruise

By Rebecca Brooks | March 22, 2016

The most popular holiday cruise is on New Year’s Eve Celebrating…

Shorter Lists in Surveys Give Companies Better Data

By Alter Agents | February 24, 2016

More attributes lead to more noise in the data. Perhaps no…

What Does A Consultative Agency Bring To Research?

By Eddie Francis | February 19, 2016

There are many reasons to hire a consultative market research agency,…