Posts by Alter Agents
Loyalty Marketing Gets Personal: 4 Tips for Retaining Customers
“Loyalty marketing needs to be personalized because, at its core, you are asking for a deeper relationship with your customer” Smart businesses know that it costs less to retain existing customers than it does to acquire new ones. That’s why so many brands are focused on loyalty marketing — campaigns designed specifically to bring in…
Read MoreSwipe and Save: Relevancy Rules With Loyalty Programs
New insights to help grocers incentivize today’s shoppers. Back in the day, supermarket loyalty programs consisted of your local grocer tearing off a row of “you lick” stamps based on your purchase amount to fill a grid sheet. Each filled sheet provided discounts on certain items on your next shopping trip. Remember licking those nasty…
Read MoreNew Research Study: Consumer Preferences for Incentives and Rewards
First round of released findings reveal a fine line between personalization and privacy. FISHKILL, N.Y., Sept. 19, 2016 /PRNewswire/ — Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives. The study, formally called “Incentive Research Paper” also explored how the incentive itself impacts brand perceptions, while studying…
Read MoreFormulaic to Fluid: Navigating the Digital Native Revolution
Webinar presented by Alter Agents Randy Hofbauer – Senior Editor – Retail Leader Eric Plantenberg – Chief Strategy Officer – Humm Kombucha Phil Dance – Partner and Co-Founder – Alter Agents
Read MoreWhat’s on the Menu for Back to School Lunches?
A look at the latest trends. As August races on, kids are heading back to school and all the shopping and schedule adjustments that come with it. As parents readjust to hectic mornings filled with sleepy kids, scrambling to find missing homework and racing out the door, most stories focus on shopping trends for back to…
Read MoreCurated Consumption: Your Brand Means Something
Your brand means something. Are you the one deciding what? Luxury brands have always understood the value of social signaling to consumers. While some shoppers want to pay for high-quality goods, the prominent labels and badges of luxury products serve another purpose, broadcasting the wealth and status of the owner. From jewelry to clothing to…
Read MoreUltimate Agency
“You were born to do more than pay bills and die.” These words echoed through my brain, blocking out all other stimuli. A simple internet meme put into words my current state of unhappiness and inspired me to do more, to be more. After leaving my previous employer I was on the search for the…
Read More10 Ways Bots Can Surprise And Delight Your Customers
There’s a lot of buzz lately that bots are the new apps, and that they represent the next paradigm shift in marketing technology. There’s a lot of buzz lately that bots are the new apps, and that they represent the next paradigm shift in marketing technology. While it’s too early to tell signal from noise, it’s clear that the…
Read MoreAs PC era wanes, Intel moves away from ‘Intel Inside’
A Silicon Valley pioneer, Intel is facing an identity crisis with the weight of tech shifting to cloud computing and the Internet of Things. Intel was a Silicon Valley pioneer by powering the PC revolution. But now, with the weight of tech shifting to cloud computing and the Internet of Things, Intel’s facing an identity…
Read MoreShoppers Expect Extreme Customization
How technology is shaping modern marketing. Marketing has never been an easy discipline. But marketers in today’s world face a particular set of challenges their counterparts in earlier times could not have imagined. First, there’s the pace of technological change, which seems to offer a new way to engage with customers on a weekly basis.…
Read MoreGetting the Facts? How Privacy Tends Are Affecting Marketing
If customers are going to provide information, they want you to do something with it that’s of benefit to them and not just you. Modern marketing campaigns run on information, specifically the information automated systems can gather from a customer or prospect’s online behavior (known as digital body language) and also from information they themselves provide,…
Read MoreThe Intersection of Technology Apps and Grocery Purchases
43 percent of Millennials report using some kind of mobile app to grocery shop. The evolution of shopping apps proves to be the biggest growth trend with Millennials and their grocery shopping behaviors. According to data collected from our Shopper STAT study, which interviews 1,000 grocery shoppers each week, 43 percent of Millennials report using…
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