Posts by Alter Agents
The Role Consumer Trust Plays in Audio’s Immersive Success
Earlier this year, we wrapped up a study with Audacy (formerly Entercom) that examined the immersive nature of audio media content, as well as how that content connects and engages with audiences compared to other media channels. Among the findings of that study was that listeners expressed a high level of trust in local radio…
Read MoreWe write for the American Marketing Association: serving critical audiences
Many business leaders are straddling a variety of employee and customer needs, as individuals are having widely different experiences when it comes to today’s challenges. This can mean that many businesses are having a difficult time navigating a path and finding a balance when it comes to serving important audiences. Our CEO Rebecca Brooks writes…
Read MoreShoppers aren’t going back to “normal” so plan ahead
Many of the behaviors that people have adopted over the past few months will become habits, so brands, retailers and other businesses can stop waiting for things to go back to pre-COVID “normal.” Our CEO Rebecca Brooks writes about how to be proactive for the future when it comes to shopper behaviors in her latest…
Read MoreFacing Fear: The Gender Confidence Gap Webinar
The gender gap was big enough before 2020, but the last year did us no favors. The forces affecting Americans, including the pandemic, unequal economic turmoil, political strife, an ongoing struggle for racial justice, and income disparities – take a particularly hard toll on women. What’s more, mothers bear the brunt of those headwinds most…
Read MoreMobile Video Consumption & Engagement Have Shifted For Millennials, Gen Z
We are excited to release the results of new research we conducted with Snapchat and Omnicom Media Group into how mobile video consumption and engagement are changing, specifically among millennials and Gen Z. The study identifies the emotional impact of viewing video on mobile platforms, providing data to help brands understand how behaviors have changed…
Read MoreFacing Fear: Overcoming Consumer Anxiety Webinar
An extraordinarily difficult year finally ended, but 2020’s challenges are still with us. Consumers are still operating from a place of insecurity, buffeted by the pandemic, unequal economic turmoil, political strife, and an ongoing struggle for racial justice. Join us for a session exploring exclusive data from the final edition of our series on consumer…
Read MoreNew Research Explores Impact of Advertising on Esports Audiences
We’re happy to announce the results of new research we conducted with Activision Blizzard Media into how audiences in esports and traditional sports react to advertising. We compared data between the two groups that charted engagement, emotional impact, and performance metrics and found that during sponsorship ads, esports viewers stayed immersed in the content for…
Read MoreBrands Need Consumer Trust to Pave the Way Forward
Trust is something that is in short supply and high demand these days. Cultivating consumer trust is vital for brands, and those willing to focus on that during periods of high uncertainty are taking advantage of a valuable opportunity. Alter Agents Marketing Communications Manager Clayton Southerly discusses this issue and more in his new column…
Read MoreNew Research Shows Audio Content Drives Consumer Trust and Engagement
We are pleased to announce the results of a new study we conducted with entertainment giant Audacy (formerly Entercom) into the ways in which audiences engage and connect with audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing…
Read MoreWhat should brands and retailers focus on this holiday season?
It’s hard to know where to turn this season as so much has happened over the past few months, including a strong social justice movement that spurred many businesses to take a second look at their messaging, strategies, and even their brand names. Our Chief Strategy Officer, Devora Rogers, writes about how brands should go…
Read MoreJoin us for our WIRe Webinar: New Approaches to Brand Equity Research
Join us for the first peek into our newest bespoke research project at the first-ever Women in Research (WIRe) sponsored webinar. This is a brand-new program for the organization, and they’ve already received overwhelming response with lots of sign ups for our event on October 22 from 10-11 a.m. Don’t miss out! You can sign…
Read MoreDevora Rogers Joins Us as Chief Strategy Officer
We were so pleased to announce this news earlier today! Please join us in welcoming Devora to our team. See the official press release below: Devora Rogers Joins Market Research Firm Alter Agents as Chief Strategy Officer Experienced market research executive to lead strategic business growth and research and development. Los Angeles, CA – 15…
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