Posts by Alter Agents
Our Experiment with a Four-Day Work Week
A few months ago, we tried an experiment: the four-day work week. As companies attempt to navigate work environments that look anything but normal, these kinds of attempts at work-life balance have been taking center stage. For us, the experiment didn’t produce the results that we wanted, so we went another direction. Alter Agents CEO…
Read MoreShopper Promiscuity on the Rise in a COVID-Run World
For years, Alter Agents has been exploring the fall of brand loyalty and the rise of what we call “Shopper Promiscuity.” It’s a driving factor behind our Shopper Influence Research program, and our latest research shows that the trend is continuing and even accelerating during the pandemic. Our CEO Rebecca Brooks writes about these concepts…
Read MoreAlter Agents Explores Sports Fandom with Snapchat
By Roxanne Benoun and Lauren Cline In a new post for their business blog, Snapchat announced that “Sports fandom is back” after the pandemic cancelled games and matches for months and left fans out of stadiums and ballparks. We’re excited to present some of the findings from our study with the platform on the nature…
Read MoreHow We Ensure Your Insights Are Grounded in Good Data
By Ryan Palmer and Taryn Akiyoshi Any market research firm with a quantitative research program will tell you that data quality is paramount – we can’t deliver sound, actionable insights if the data underpinning our analysis is bad. As online respondents have become more savvy to the incentive game, those who are unqualified to take…
Read MoreAlter Agents Launches New Shopper Influence Research Program
Today’s shoppers have limitless options and information at their fingertips, and they’re taking advantage of that power. They don’t need to rely on what they already know for their purchase decisions anymore, and that has a terrifying implication for marketers: Brand loyalty is rapidly losing relevance. We conducted a fresh shopper study in 2021…
Read MoreWebinar: Using Agile Neuroscience to Understand Consumer Behavior
What physiological processes in the brain underlie our emotions, actions, and decisions? How can we leverage our understanding of those processes to predict human behavior? It all comes down to oxytocin and the effects that hormone has on our decision making process, Neuroscientists tell us. And they’ve developed methodologies that use the body’s physiological responses…
Read MoreEven Impulsive Shoppers Do Their Research
We all know one thing: shopping has been disrupted significantly over the past year and a half. Now, more than ever, advertisers and marketers need to keep up. Marketing Communications Manager Clayton Southerly wrote about a few aspects of this reality in his latest piece for AdvertisingWeek, titled “All Shoppers Do Research – Even The…
Read MoreLooking beyond “recovery” for future business success
The pandemic has hurt, interrupted, and challenged us in ways we could have never predicted. Not only personally, but in the way we do business as well. It has forced us to learn and adapt, and contend with the fact that the “time and place” before the pandemic began are gone. Alter Agents CEO Rebecca…
Read MoreNew Trends Forecast from Alter Agents: Hyper-disruption
When COVID-19 arrived in 2020 and started turning the world upside down, consumers significantly shifted their buying behavior. Entire industries had to adapt rapidly because the rules set by consumers, governments, and common sense changed. We’ve dubbed that rapid wholesale change “hyper-disruption.” It’s change so big and so fast that staying on top of…
Read MoreAlter Agents Expands Research Team: Welcoming Taylor Torres & Lauren Cline!
We’re excited to announce that our team is growing again! Join us in welcoming two new Agents: Taylor Torres and Lauren Cline. In their new roles with us, Taylor and Lauren will join the research project team and be involved in all parts of the research process, from programming and management of surveys in the…
Read MoreAgile Neuroscience Uncovers More Holistic Insights
The way we conduct certain types of research has changed significantly over the last year. The pandemic has pushed many researchers and marketers to explore innovative ways of generating insights when the usual avenues are closed. Alter Agents CEO Rebecca Brooks explores one of these methods in detail in her latest article for Forbes, titled…
Read MoreSingle-Track Research Isn’t Enough. Brands Need a Multi-modal Approach.
Over the past two months, we’ve released new study data from projects that tap into emotional engagement metrics and combine this type of behavioral data with other more traditional survey results. To meet client goals and provide a deep understanding of their target audiences, Alter Agents employed several blended techniques to create more holistic consumer…
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