Posts by Alter Agents
How We Ensure Your Insights Are Grounded in Good Data
By Ryan Palmer and Taryn Akiyoshi Any market research firm with a quantitative research program will tell you that data quality is paramount – we can’t deliver sound, actionable insights if the data underpinning our analysis is bad. As online respondents have become more savvy to the incentive game, those who are unqualified to take…
Read MoreAlter Agents Launches New Shopper Influence Research Program
Today’s shoppers have limitless options and information at their fingertips, and they’re taking advantage of that power. They don’t need to rely on what they already know for their purchase decisions anymore, and that has a terrifying implication for marketers: Brand loyalty is rapidly losing relevance. We conducted a fresh shopper study in 2021…
Read MoreWebinar: Using Agile Neuroscience to Understand Consumer Behavior
What physiological processes in the brain underlie our emotions, actions, and decisions? How can we leverage our understanding of those processes to predict human behavior? It all comes down to oxytocin and the effects that hormone has on our decision making process, Neuroscientists tell us. And they’ve developed methodologies that use the body’s physiological responses…
Read MoreEven Impulsive Shoppers Do Their Research
We all know one thing: shopping has been disrupted significantly over the past year and a half. Now, more than ever, advertisers and marketers need to keep up. Marketing Communications Manager Clayton Southerly wrote about a few aspects of this reality in his latest piece for AdvertisingWeek, titled “All Shoppers Do Research – Even The…
Read MoreLooking beyond “recovery” for future business success
The pandemic has hurt, interrupted, and challenged us in ways we could have never predicted. Not only personally, but in the way we do business as well. It has forced us to learn and adapt, and contend with the fact that the “time and place” before the pandemic began are gone. Alter Agents CEO Rebecca…
Read MoreNew Trends Forecast from Alter Agents: Hyper-disruption
When COVID-19 arrived in 2020 and started turning the world upside down, consumers significantly shifted their buying behavior. Entire industries had to adapt rapidly because the rules set by consumers, governments, and common sense changed. We’ve dubbed that rapid wholesale change “hyper-disruption.” It’s change so big and so fast that staying on top of…
Read MoreAlter Agents Expands Research Team: Welcoming Taylor Torres & Lauren Cline!
We’re excited to announce that our team is growing again! Join us in welcoming two new Agents: Taylor Torres and Lauren Cline. In their new roles with us, Taylor and Lauren will join the research project team and be involved in all parts of the research process, from programming and management of surveys in the…
Read MoreAgile Neuroscience Uncovers More Holistic Insights
The way we conduct certain types of research has changed significantly over the last year. The pandemic has pushed many researchers and marketers to explore innovative ways of generating insights when the usual avenues are closed. Alter Agents CEO Rebecca Brooks explores one of these methods in detail in her latest article for Forbes, titled…
Read MoreSingle-Track Research Isn’t Enough. Brands Need a Multi-modal Approach.
Over the past two months, we’ve released new study data from projects that tap into emotional engagement metrics and combine this type of behavioral data with other more traditional survey results. To meet client goals and provide a deep understanding of their target audiences, Alter Agents employed several blended techniques to create more holistic consumer…
Read MoreThe Role Consumer Trust Plays in Audio’s Immersive Success
Earlier this year, we wrapped up a study with Audacy (formerly Entercom) that examined the immersive nature of audio media content, as well as how that content connects and engages with audiences compared to other media channels. Among the findings of that study was that listeners expressed a high level of trust in local radio…
Read MoreWe write for the American Marketing Association: serving critical audiences
Many business leaders are straddling a variety of employee and customer needs, as individuals are having widely different experiences when it comes to today’s challenges. This can mean that many businesses are having a difficult time navigating a path and finding a balance when it comes to serving important audiences. Our CEO Rebecca Brooks writes…
Read MoreShoppers aren’t going back to “normal” so plan ahead
Many of the behaviors that people have adopted over the past few months will become habits, so brands, retailers and other businesses can stop waiting for things to go back to pre-COVID “normal.” Our CEO Rebecca Brooks writes about how to be proactive for the future when it comes to shopper behaviors in her latest…
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