New Trends Forecast from Alter Agents: Hyper-disruption
When COVID-19 arrived in 2020 and started turning the world upside…
Alter Agents Expands Research Team: Welcoming Taylor Torres & Lauren Cline!
We’re excited to announce that our team is growing again! Join…
One Year Later: Bridging Social Justice and Market Research
A lot has changed in the year since George Floyd’s murder…
Augmented Reality Influences Purchasing, and Shoppers Think it’s Here to Stay
Did you know that two-thirds of consumers are likely to make…
Agile Neuroscience Uncovers More Holistic Insights
The way we conduct certain types of research has changed significantly…
Single-Track Research Isn’t Enough. Brands Need a Multi-modal Approach.
Over the past two months, we’ve released new study data from…
The Role Consumer Trust Plays in Audio’s Immersive Success
Earlier this year, we wrapped up a study with Audacy (formerly…
The Importance of Clear Business Values in the New Reality
The disruption of the past year has brought many new ways…
We write for the American Marketing Association: serving critical audiences
Many business leaders are straddling a variety of employee and customer…
Shoppers aren’t going back to “normal” so plan ahead
Many of the behaviors that people have adopted over the past…
Facing Fear: The Gender Confidence Gap Webinar
The gender gap was big enough before 2020, but the last…
Mobile Video Consumption & Engagement Have Shifted For Millennials, Gen Z
We are excited to release the results of new research we…