Agile Neuroscience Uncovers More Holistic Insights

By Alter Agents | May 13, 2021

The way we conduct certain types of research has changed significantly…

Single-Track Research Isn’t Enough. Brands Need a Multi-modal Approach.

By Alter Agents | April 23, 2021

Over the past two months, we’ve released new study data from…

The Role Consumer Trust Plays in Audio’s Immersive Success

By Alter Agents | April 12, 2021

Earlier this year, we wrapped up a study with Audacy (formerly…

The Importance of Clear Business Values in the New Reality

By Alter Agents | March 30, 2021

The disruption of the past year has brought many new ways…

We write for the American Marketing Association: serving critical audiences 

By Alter Agents | March 12, 2021

Many business leaders are straddling a variety of employee and customer…

Shoppers aren’t going back to “normal” so plan ahead

By Alter Agents | March 5, 2021

Many of the behaviors that people have adopted over the past…

Facing Fear: The Gender Confidence Gap Webinar

By Alter Agents | February 23, 2021

The gender gap was big enough before 2020, but the last…

Mobile Video Consumption & Engagement Have Shifted For Millennials, Gen Z

By Alter Agents | February 22, 2021

We are excited to release the results of new research we…

Facing Fear: Overcoming Consumer Anxiety Webinar

By Alter Agents | February 18, 2021

An extraordinarily difficult year finally ended, but 2020’s challenges are still…

New Research Explores Impact of Advertising on Esports Audiences

By Alter Agents | February 16, 2021

We’re happy to announce the results of new research we conducted…

Brands Need Consumer Trust to Pave the Way Forward

By Alter Agents | February 10, 2021

Trust is something that is in short supply and high demand…

Finding Common Ground: Brand Goals for 2021

By Alter Agents | January 16, 2021

As we emerge from a divisive political season, brands are faced…