Facing Fear: Understanding Consumer Anxiety Webinar
We presented our “Facing Fear: Understanding Consumer Anxiety” to a record…
How To Successfully Work From Home, From People Who Know How It’s Done
With the COVID-19 pandemic, millions of people have shifted to working…
A Look at News Sources, Fear, and Consumer Behavior
News consumption is up, with more people checking in for the…
New MediaPost article: “Always On Shopper Becomes More Efficient”
In our latest piece for MediaPost’s The Marketing Insider blog, Alter…
Parenthood Divides the Genders and Brands Need to Bridge the “Fear Gap”
The first round of our Facing Fear research series into the…
While Doing Brand Research, Focus on the Context and Consumer
We start to unveil some of our latest findings about shopping…
Welcome Clayton Southerly to the Alter Agents team!
Please join us in giving a warm welcome to our new…
Attending next week’s Converge Conference? Hope to see you there!
Our CEO Rebecca Brooks will be joining the speaker lineup next…
Strategies To Stand Out When Amazon Takes Over Your Brand
Amazon is ubiquitous in the shopping landscape. As the largest online…
As seen in Forbes: Brand category influence on shopping behavior
The retail environment is changing just as drastically as it did…
Join us for our WIRe Webinar: New Approaches to Brand Equity Research
Join us for the first peek into our newest bespoke research…
Devora Rogers Joins Us as Chief Strategy Officer
We were so pleased to announce this news earlier today! Please…