Posts by Alter Agents
New Research Explores Impact of Advertising on Esports Audiences
We’re happy to announce the results of new research we conducted with Activision Blizzard Media into how audiences in esports and traditional sports react to advertising. We compared data between the two groups that charted engagement, emotional impact, and performance metrics and found that during sponsorship ads, esports viewers stayed immersed in the content for…
Read MoreBrands Need Consumer Trust to Pave the Way Forward
Trust is something that is in short supply and high demand these days. Cultivating consumer trust is vital for brands, and those willing to focus on that during periods of high uncertainty are taking advantage of a valuable opportunity. Alter Agents Marketing Communications Manager Clayton Southerly discusses this issue and more in his new column…
Read MoreNew Research Shows Audio Content Drives Consumer Trust and Engagement
We are pleased to announce the results of a new study we conducted with entertainment giant Audacy (formerly Entercom) into the ways in which audiences engage and connect with audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing…
Read MoreWhat should brands and retailers focus on this holiday season?
It’s hard to know where to turn this season as so much has happened over the past few months, including a strong social justice movement that spurred many businesses to take a second look at their messaging, strategies, and even their brand names. Our Chief Strategy Officer, Devora Rogers, writes about how brands should go…
Read MoreJoin us for our WIRe Webinar: New Approaches to Brand Equity Research
Join us for the first peek into our newest bespoke research project at the first-ever Women in Research (WIRe) sponsored webinar. This is a brand-new program for the organization, and they’ve already received overwhelming response with lots of sign ups for our event on October 22 from 10-11 a.m. Don’t miss out! You can sign…
Read MoreDevora Rogers Joins Us as Chief Strategy Officer
We were so pleased to announce this news earlier today! Please join us in welcoming Devora to our team. See the official press release below: Devora Rogers Joins Market Research Firm Alter Agents as Chief Strategy Officer Experienced market research executive to lead strategic business growth and research and development. Los Angeles, CA – 15…
Read MoreThe Key to Understanding Consumers: Deep-Dive Behavioral Segmentation
Mike Dickerson writes about the need to use segmentation to analyze current consumer behavior in his latest article article for the American Marketing Association. More products and more information than ever before are available to consumers, while retailers (especially large online ones, like Amazon) are taking advantage of the ever increasing amount of consumer data…
Read MoreDigital, convenience, and changing shopper habits in the grocery sector
Twenty years ago the grocery space – and its consumers – weren’t quite ready for online shopping models, as evidenced by the spectacular failure of dot com hopefuls like HomeGrocer.com. Our CEO Rebecca Brooks writes about what was missing 20 years ago and what the future holds for online grocery shopping in her latest article…
Read MoreNew website highlights our client services and values
What does it mean to be a full-service market research consultancy? For us, it means a way of reimagining the way we work internally and with our clients to create a collaborative environment focused on insights. We do our best work when we are in an active partnership with our clients – being involved in…
Read MoreVisiting partners and clients in Beantown: Our latest trip to Boston
She met with a couple of market research industry partners while in the area, mapping out how Alter Agents’ areas of expertise could complement and enhance existing services. We have found that getting on the same page with important partnerships like this is best done in person, as new avenues and approaches are uncovered during…
Read MoreHow do we activate research in the age of technology?
As market research consultants, many of us wonder what happens to the data we uncover. How is it activated at our client companies to improve outcomes? This is not a new concern, but it is one that is changing in scope as technology takes a front seat. Our CEO, Rebecca Brooks, writes more about this…
Read MoreWhat does a new focus on privacy mean for marketers? We address on MediaPost’s blog.
Concerns about privacy and security of personal data are on the rise, becoming even more apparent recently as Apple announced several new upcoming changes to its operating system. Ranging from a single login to reduce personal data collection to removing the ability for app developers to access certain user information, the changes are significant. We…
Read More