Posts by Alter Agents
How Today’s Shoppers Buy Prepackaged Coffee
Coffee makes the world go ‘round – at least it does in our virtual office. In the latest installment in our series on findings from Alter Agents’ Shopper Influence Research, CEO Rebecca Brooks writes in Coffee Talk Magazine about how shoppers go about buying packaged coffee. Here are the key points for brands and retailers…
Read MoreKey Insights from our Research on Audio Engagement
Entertainment mega-player Audacy released its State of Audio report this week, highlighting what’s next in the industry, what advertisers need to know, and a Marketer’s Playbook with tips for better content production that grabs attention over the airwaves. The report leans on the findings from Audio Amplification: Defining Engaged Impressions, a study Alter Agents…
Read MoreFurnishing Home Furniture Shoppers with Information
As brands and retailers constantly strive to keep up with changing shopper behavior, it’s important to consider how specific product categories are affected by economy-wide trends. The home furniture space has experienced a big shift to online shopping over the past decade, and that was before the pandemic had so many consumers redecorating their homes…
Read MoreAlter Agents presents esports research at AUDIENCExSCIENCE 2021
Neuroscience Got to the Heart of Esports Audiences Tuesday, September 21 1:10 PM Eastern/10:10 AM Pacific Register Here You’re invited to join us as we present a session at the Advertising Research Foundation’s AUDIENCExSCIENCE 2021 conference on our game-changing research into the nature of engagement among esports audiences. Alter Agents Chief Strategy Officer…
Read MoreHow Today’s Shoppers Are Using Social Media
As brands scramble to keep up with new shopper behaviors, it’s important to examine where these shoppers are getting information before their final purchase decision. We asked 6,000 shoppers a few questions about how social media figures into their shopping strategy as part of the launch of our new Shopper Influence Research program. Our CEO…
Read MoreTime to Evolve, Market Research – We Write for the AMA
Ever hear of “legacy systems?” It’s something the software industry bemoans, as people find it difficult to pivot to new, better ways of doing things. In many ways, market research is stuck in the same rut, using outdated metrics to explore brand loyalty that no longer exists. Our CEO Rebecca Brooks writes more about this…
Read MoreOur Experiment with a Four-Day Work Week
A few months ago, we tried an experiment: the four-day work week. As companies attempt to navigate work environments that look anything but normal, these kinds of attempts at work-life balance have been taking center stage. For us, the experiment didn’t produce the results that we wanted, so we went another direction. Alter Agents CEO…
Read MoreShopper Promiscuity on the Rise in a COVID-Run World
For years, Alter Agents has been exploring the fall of brand loyalty and the rise of what we call “Shopper Promiscuity.” It’s a driving factor behind our Shopper Influence Research program, and our latest research shows that the trend is continuing and even accelerating during the pandemic. Our CEO Rebecca Brooks writes about these concepts…
Read MoreAlter Agents Explores Sports Fandom with Snapchat
By Roxanne Benoun and Lauren Cline In a new post for their business blog, Snapchat announced that “Sports fandom is back” after the pandemic cancelled games and matches for months and left fans out of stadiums and ballparks. We’re excited to present some of the findings from our study with the platform on the nature…
Read MoreHow We Ensure Your Insights Are Grounded in Good Data
By Ryan Palmer and Taryn Akiyoshi Any market research firm with a quantitative research program will tell you that data quality is paramount – we can’t deliver sound, actionable insights if the data underpinning our analysis is bad. As online respondents have become more savvy to the incentive game, those who are unqualified to take…
Read MoreAlter Agents Launches New Shopper Influence Research Program
Today’s shoppers have limitless options and information at their fingertips, and they’re taking advantage of that power. They don’t need to rely on what they already know for their purchase decisions anymore, and that has a terrifying implication for marketers: Brand loyalty is rapidly losing relevance. We conducted a fresh shopper study in 2021…
Read MoreWebinar: Using Agile Neuroscience to Understand Consumer Behavior
What physiological processes in the brain underlie our emotions, actions, and decisions? How can we leverage our understanding of those processes to predict human behavior? It all comes down to oxytocin and the effects that hormone has on our decision making process, Neuroscientists tell us. And they’ve developed methodologies that use the body’s physiological responses…
Read More